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Playstation 2: Head
This ad was already posted some time ago, but this time I have a high resolution version of the ad, so you can look at the incredible detail.
Agency: TBWA, Paris
Creative Director: Erik Vervroegen
Copywriter: Sebastien Vacherot, Jessica Gerard-Huet, Loic Cardon, Ingrid Varetz
Art Director: Sebastien Vacherot, Jessica Gerard-Huet, Loic Cardon, Ingrid Varetz
Photographer: Yann Robert
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ok. of course its an amazing visual, but i cant help myself, i'm a bit bored of this kind of PS2 advertising.
yep, agreed.
Okay, I'm an advertising student and I am somewhat disturbed by the fact that I cannot understand this ad (actually, more like most of the PS2 ads. I get the blow up doll one though). Can someone kindly please explain the concept behind this? Is it just pretty eyecandy visuals or do the visuals actually mean anything? It would really help to furthur my understanding of ad concepts! Many thanks in advance!
It's pretty much a cool picture. Just a showcase how a machinery is inside a players head. Don't look for a deep meaning.
I just know a few strategies like connectivity (for example the kissing couple with power plug+power socket faces), then there´s the escape reality thing which is loosely based on the american claim "Live in your world, play in ours" - i guess the guy shopping heads, or the woman giving birth to a man fall under that category. But i am writing a guy i know at TBWA/Paris if he could be so nice and post an enlightening explanation here. Stay tuned.
So far i can tell you something - whereever you study, you should have learned one thing: If you stumble across an agency which tells you to do ad´s only with "eyecandy visuals" then leave the place immediatly. It means they dont know what they are doing, because advertising is communication in the first place and even if it is sometimes very hard to get the point, there´s always a good strategy behind it. At least it should be and of course there are a few exceptions of every rule.
I'm tuned.
Then, a PS2 player brain is very small.
I agree with the first post. Great execution, but it's getting old.
fun to look at in a magazine. it will probably recieve metal in an award show just because people will vote for the brand more than the ad.
This took more imagination than simply replacing the face with a socket or faceless face, this has a deeper level of thought involved. Original-No. thought provoking-Yes. Good artwork, any ad that causes a person to stop and divert their attention to it is (in some part) doing its job.
You may have had a Derby winner, but doesn't mean you can keep flogging a dead horse.
This won an award in the recent CLIO. It won something big I mean bigger than just a Gold Clio. ( can't remember what ).
Print Grand Clio.
quite hard to understand. but personally, i don't care. ps 2 advertising has more or less been like that since time immemorial anyway. you don't fully grasp what it says, but enjoy looking at it just the same - much like when playing ps 2 itself.
definitely visually inviting... which is simply the first thing an ad should be for someone to look at it.
Is this gonna get the Golden lion for Prints????
it's pure ART
I think it kinda represents the feelings and emotions you can experience while playing : you feel stronger than death (F**ing death actually), your heart explode, your ass is kicked, you can play different roles, and so on...
Good way to visually translate feelings !
the fact that everyone is debating over this ad means that it worked! whether you like it or not
not at all. in fact, it means it makes no f'ing sense and we're desperately trying to find some conceptual value in something that's just really pretty.
disturbingly fantastic art - yes!
concept that's weak and overly reliant on the visual - yes!
giant donkey wiener - yes!
Thanks for the detailed image, Ivan.
awesome
http://aancool.blogspot.com/
Who is the Yann robert (the photographer)
Does he have a web site ? I don't find it ...
Thanks .
The whole thing is all about sensation, a couple of people have got it spot on yeah. I'm concerned that all the people who "don't get it" are too old to be considered part of the target audience either. Why is it that loads of people seem to deliberately missread ads because they can, oh how very clever of you. This kind of visual is involving without the blatant marketing attachment to any overuse USP that young people find hard to stomach. Ive put this image on my desktop and have caught people staring at it for ages whilst Im away from my computer getting a coffee or whatever. and after a few seconds of patent study have also come to the conclusion that it is allabout the experience a PS2 can give you.
Bring back the attention span people! And respect to everyone to gave this a chance before dismissing it. Nice one for the hi-res image too Ivan
Watch the TV commercial on the same theme.
the ad is excecuted brilliantly, a brilliant product pitching to a brilliant digital youth, forget how you stuffed it all up, we can go anywhere and a picture of wet pants in a frame kinda says it all. folks will talk about it, think about it, try ps2, buy it for "someone" and ad has worked, neat to be brilliant while you are doing it, really look at the display of how the brain works.. have a look!
has anyone seen the tv/mpeg version of this? not as detailled but kinda cute in its own way.
this is creepy...
did you notice he is like... inhaling cocaine?