Playstation 2: Boxer
Agency: BBDO Chile, Santiago
Creative Director: Cristian Schinadeerman
Copywriter: Matias Lopez, Marcelo Correa
Art Director: Emerson Navarrete, Fernando Riveros
Photographer: Lautaro
Illustrator: Ricardo Salamanca
Typographer: Fernando Riveros
19 Comments
Marvelloso.
My god! This is really big!
Maybe the concept (player as a god) it's done
but never explained like this. Really love it.
http://adsoftheworld.com/media/print/playstation_2_jesus
brilliant idea.
Good stuff!
niiiiiice
www.pindaro.info
WAHT!!
THIS IS ALL A BIT TOO MUCH!! EGGS!!! WHAHT THE FCUKING HELL DOES EGGS have to do with comedy channels?!?!?!?!
and why is it in black and white, are eggs black and white ??? NO!!!
and then the eggs all go, then what??
no more adverrts!!
what the hell is a psp?? a PPSSP!!!
and wht is the boxer worshipping the teenager?
whagt has the teenager done for him???
the storuy od the picture doesnt make any sensze to me!!!
isd the boxer his friend??
is the boy a child.
we are all chirldern inside our hearts,
and why is this yet another black and white advert???
come on people it is 2004!!!
color images have been around for over 10 years!!!
What the fuck is goibf on in advertising??
is it abot saving money on print costs?!?!?!?
i give u8p with you guys
i play golf now. iplay golf now
and I'm happy i left the advertising to humans world years ago!!
the only rezsdoni check the internet at my son's house is that I'm waiting for himn to get his golf clubbs out the garage and now he is next to me asking for us to go to the club.
so long past life, so lond Davison and Mcally and all you NY big shots!!!
not so big now are you
and Mark, if you are reading this.. YES I DO LIKE THEM ON HOLIDAY!!!
end of message intermett
http://www.artifactinteractive.com.au/flashgolf/
have fun.
Wow that message was just about incomprehensable! If you're so happy you left advertising then what are you doing on an advertising website? Get off and leave us alone!
And you seem to have been on holiday too long, its 2006 not 2004! Now how are we supposed to take you seriously?
Hi arthur,
what the hell is a psp?? ------> Play Station Portable.
and wht is the boxer worshipping the teenager? -----> His life is at that teen's hand.
whagt has the teenager done for him??? ---------> Saved his life/Saves His life/ Earns Honor for him....blah blah blah.
isd the boxer his friend?? ----> His digital Slave
And one more thing....The Print is not B&W. Please look at it more carefully.
Very cool campaign. Like it a lot.
Yes, please go now and play golf Arthur... Thank you.
I too love the visual.
<<>><<>>
Makes me insanely jealous. Made me hate myself for not thinking of it first. Enough said.
luv it luv it luv it!!!!
I LOVE IT!!!
Superb! well done :)
2 cool, briliant idea, Briliant excecution
VERY GOD ART DIRECTION AND VERY GOD CONCEPT...GREAT
nice, i like the role reversal
usual nice b/w art direction
Very, very good!
And guys, this is not b/w.
excelente.