Playsafe Condoms: Pink
Fits any head
Agency: Leo Burnett, Singapore
Creative Director: Steve Straw
Art director: Allen Ng
Copywriter: Cheelip
Illustrator: Felix Wang
Photographer: Soon Tong (Calibre)
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7 Comments
Not sure why a condom wouldn't fit your head in the first place, unless you're extra small or extra large... in which case these condoms wouldn't fit any head. Come now Steven..
Dave you're too sober this time. This is just pure painless fun!
Painless fun?
I hope you're speaking from your experience.
(I actually tried it once at a party. It got pretty ugly. Should've used a lubricant...)
I am with Dave.
I am with Ivan. Think this is an absolutely great and funny campaign. We live in world filled with too many depressing images. We need some humour once in a while. I think it will be greatly received if it were to run in Europe.
While I admit that the image can stop people, I still don't think it's humourous. Probably it's an attempt at humour. But it's nothing compared to Durex ads. If you ask me, in a world of depressing images, here's another one trying to be funny and failing to be so.
It was funny when I was 16 on a bday party but now it's just annoying and disgusting.
http://www.reinhardkrug.de/