Playground Outdoor Equipment Store: Destination
Agency: Åkestam Holst, Stockholm, Sweden
Art director: Johan Baettig, Lars Holthe
Copywriter: Göran Åkestam
Photographer: Bisse / Adamsky
Retouch: Mods Graphic Studio
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14 Comments
ok, but why the association with the nativity???
what a long text. yeah what is with nativity?
http://jennywhx.blogspot.com jwhx:Visionary
agreed. Could this ad copy be any longer?
original doodles + creative sweat = thinkingfresh.ca
holiday season maybe??
www.ashlandic.com
holiday...? okie. fine.
http://jennywhx.blogspot.com jwhx:Visionary
i think this is very clear.
it has been done for three kings day (jan 6) > reference to the nativity scene
the three wise men, josy and mary as well as the lil boy in the middle (forgot his name, i think it was jebus or something...) are well equipped with Playground Outdoor Equipment. not like in the bible where they were freezing and stuff. for these well-appointed three wise men it wouldn't have been so hard to get all the way to bethlehem. so everybody's kinda happy.
the "text" at the bottom is just a description of what each person is wearing, so if you go like "wow, joseph's wearing these snowboard gloves i dreamt of my whole life" you can just look up the brand/description/price at the bottom.
nothing wrong, so-so ads with a nice art work.
Even after that incredibly clear and concise explanation (though somehow I suspect you may be taking the piss), I still have NO IDEA what the hell these ads are supposed to be about. Absolute garbage.
And where's everyone's favourite aristocrat John Heubert these days?
yeah, where is he when he's needed most?
you can summon him. just look into a mirror and chant "john huebert" five times
I once had a little Jesus idea for outdoor as well. Maybe I'll upload it sometime.
http://www.reinhardkrug.de/
Is that multi-tool depicting "forceps" or are they going to use it for a circumcision?
original doodles + creative sweat = thinkingfresh.ca
I quite dig the photography and retouching effect.
Conceptually and logically a little off the mark.
Art direction is cool.
"Idea never die"
http://merobarema.blogspot.com
ahahahahahahah.
its funny. and that's enough.
"and the 3 wise men came bearing gifts, spice, incense, torchlights and outdoor gear."
Demme, you make me laugh :) cool.
http://jennywhx.blogspot.com jwhx:Visionary