Play-Doh: le Doh
Shaping imagination
Agency: DDB Worldwide, Singapore
Executive Creative Director: Neil Johnson
Creative Director: Terrence Tan
Art director: Teoh Sin Eng
Copywriter: Shaun Quek
Photographer: Charles Chua (A Thousand Words)
DI: Miracle Factory
28 comments
so....play-doh is advertising for legos now huh?
www.ashlandic.com
interesting insight - "we make the toy that makes the toys" kind of a thing, but can we please just let LEGO go for a year or two?
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brandon
www.brandonknowlden.com
hummmm....next
what's the idea?
i could smile with this ad, just if i was the lego client
yeah this would be a better ad for LEGO showing what the kid would rather play with.
The snake one was sooooo much better. Can't help but compare.
http://www.reinhardkrug.de/
weak. this ad tells me that lego is a better toy than playdoh.
Just think it's badly produced
Free advertising for LEGO?
original doodles + creative sweat = thinkingfresh.ca
stupid y'all, it means with play-doh u basically can do whatever lego can!
hurray. someone finally got it.
no, i think we all got it...its just that its advertising too much on legos behalf
www.ashlandic.com
nice
Basically its saying that something had to precede lego, and the person that created it, had to design it from something - and that was playdoh. Its basically the step before Lego. I think its interesting, but nothing to write home about!
you just reinforced the message "Lego is better"
this makes people think in 2 different ways, is that a healthy proposition for a brand?
lego said 'imagine', so playdoh says 'inspiring imagination'. this might get across a consumer's
psyche if one sees both of their ads closely. playdo's challenge here might get across the wrong message.
is it telling that start with playdoh and finally move up to lego?
Play Duh!
Sorry, pero este aviso ya está hecho. Fue publicado en Chile, y siento que la ejecución está por debajo a la primera ejecución. Otra vez vemos una extraña coincidencia desde el oriente del planeta.
adjunto link donde está el aviso de chile
http://chavezoscar.blogspot.com/2006/08/el-aviso-de-la-semana.html#links
convengo, el anuncio original en su acoplamiento soy mucho mejor.
www.ashlandic.com
Wow! such a similar concept.
Ivan Raszl, admin of AotW
Can I get a DDB salary if I do ads like this?
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brandon
www.brandonknowlden.com
I see. Playdough is the only toy you will ever need because you can create any other toy out of it. Too bad they chose a Lego block, maybe a more generic toy, like a teddy bear, or a video game console?
That's a good campaign idea. As a campaign it would be a winner!
Ivan Raszl, admin of AotW
the ads tags is the answer.
play-doh inspiring more imagination yet more flexible shapes.
The idea of this ad sound familiar with the one BurgerKing done before.
> An undercover Ronald went to BK.
So many comments from the experts, guess the Ad failed...full-stop
Sincerely, I prefer this one.. such a clean and better art.
http://www.zappingdigital.com/campannas/2007/06/08/grafica-grey-chile-...
ZappingLatam.com