28 comments

the_ashlands's picture
the_ashlands
1394 pencils

so....play-doh is advertising for legos now huh?

bknowlden's picture
bknowlden
3647 pencils

interesting insight - "we make the toy that makes the toys" kind of a thing, but can we please just let LEGO go for a year or two?

ChuckNorris's picture
ChuckNorris
834 pencils

hummmm....next

kre8's picture
kre8
989 pencils

what's the idea?

djspiralz's picture
djspiralz
491 pencils

i could smile with this ad, just if i was the lego client

jebus's picture
jebus
478 pencils

yeah this would be a better ad for LEGO showing what the kid would rather play with.

popdistortion's picture
popdistortion
1594 pencils

The snake one was sooooo much better. Can't help but compare.

act's picture
act
535 pencils

weak. this ad tells me that lego is a better toy than playdoh.

NITROXROX's picture
NITROXROX
130 pencils

Just think it's badly produced

thinkFRESHdesign's picture
thinkFRESHdesign
242 pencils

Free advertising for LEGO?

original doodles + creative sweat = thinkingfresh.ca

Ad-dict's picture
Ad-dict
2 pencils

stupid y'all, it means with play-doh u basically can do whatever lego can!

deep_tracy's picture
deep_tracy
588 pencils

hurray. someone finally got it.

the_ashlands's picture
the_ashlands
1394 pencils

no, i think we all got it...its just that its advertising too much on legos behalf

cooties's picture
cooties
180 pencils

nice

cameron1983's picture
cameron1983
9 pencils

Basically its saying that something had to precede lego, and the person that created it, had to design it from something - and that was playdoh. Its basically the step before Lego. I think its interesting, but nothing to write home about!

ozone's picture
ozone
14 pencils

you just reinforced the message "Lego is better"

AdDavid's picture
AdDavid
406 pencils

this makes people think in 2 different ways, is that a healthy proposition for a brand?
lego said 'imagine', so playdoh says 'inspiring imagination'. this might get across a consumer's
psyche if one sees both of their ads closely. playdo's challenge here might get across the wrong message.
is it telling that start with playdoh and finally move up to lego?

naive's picture
naive
6 pencils

Play Duh!

chavezonico's picture
chavezonico
22 pencils

Sorry, pero este aviso ya está hecho. Fue publicado en Chile, y siento que la ejecución está por debajo a la primera ejecución. Otra vez vemos una extraña coincidencia desde el oriente del planeta.

adjunto link donde está el aviso de chile

http://chavezoscar.blogspot.com/2006/08/el-aviso-de-la-semana.html#links

the_ashlands's picture
the_ashlands
1394 pencils

convengo, el anuncio original en su acoplamiento soy mucho mejor.

ivan's picture
ivan

Wow! such a similar concept.

Ivan Raszl, admin of AotW

bknowlden's picture
bknowlden
3647 pencils

Can I get a DDB salary if I do ads like this?

ellehcimeo's picture
ellehcimeo
3522 pencils

I see. Playdough is the only toy you will ever need because you can create any other toy out of it. Too bad they chose a Lego block, maybe a more generic toy, like a teddy bear, or a video game console?

ivan's picture
ivan

That's a good campaign idea. As a campaign it would be a winner!

Ivan Raszl, admin of AotW

ooops's picture
ooops
448 pencils

the ads tags is the answer.
play-doh inspiring more imagination yet more flexible shapes.

comingsoon's picture
comingsoon
117 pencils

The idea of this ad sound familiar with the one BurgerKing done before.
> An undercover Ronald went to BK.

jonft's picture
jonft
264 pencils

So many comments from the experts, guess the Ad failed...full-stop

Néstor's picture
Néstor
126 pencils

Sincerely, I prefer this one.. such a clean and better art.
http://www.zappingdigital.com/campannas/2007/06/08/grafica-grey-chile-...

ZappingLatam.com

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