Playboy TV: Remote

Advertising Agency: Beijing Dentsu, China
Creative Director: Zhanfeng Sui
Art Director: Wenjin Chen
Photographer: Lao Bai
Published: May 2008

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51 comments

Ariatán's picture
Ariatán
66 pencils

Good.

nile's picture
nile
14 pencils

VERY NICE!!!!! GOOD WORK

havish's picture
havish
4 pencils

I like it, too.

For the remote possibility of sex.

clairec's picture
clairec
256 pencils

Lazy! As if your remote needs a condom?

Still, gets the message across I suppose.

jazarah's picture
jazarah
1262 pencils

dahhhhh

sumsum's picture
sumsum
615 pencils

ivan! please block this spam post!!!!!!!!! i cant stand those silly comments of "jazarah" anymore. please!!!!!!!!!!!!!!!!!

ivan's picture
ivan

jazarah, it's out policy to be more elaborate with your comments. It's nonconstructive to just say "dah".

Ivan Raszl, admin of AotW

sumbody's picture
sumbody
136 pencils

LAME

JAGGY's picture
JAGGY
1382 pencils

Dull.

Jaggy, MICA Ahmedabad

joestamp's picture
joestamp
130 pencils

not enough for me! poor!
does this condone using a tv remote as a sex toy? we all no that could be dangerous!

Kateter's picture
Kateter
2024 pencils

not deep enough.

;-)

unaquestionediali's picture
unaquestionediali
484 pencils

done! 6 years ago for studio universal!

phoamcor's picture
phoamcor
1284 pencils

horrible.

capobvious's picture
capobvious
68 pencils

where they putting that remote?

sloppy4's picture
sloppy4
1496 pencils

when capitalism is a foreign concept, how can the advertising be good?

entropiamonamour's picture
entropiamonamour
65 pencils

It looks like a school stuff from dumb students.

Lip's picture
Lip
234 pencils
jmscarane's picture
jmscarane
48 pencils

Meh.

jebus's picture
jebus
472 pencils

Expected.

m í t i c o's picture
m í t i c o
676 pencils

Stupid, stupid, stupid...

---------------------------------------------
De nada sirve una Gran idea sin una Gran ejecución.

vinaywins's picture
vinaywins
138 pencils
the mouth that roared's picture
the mouth that ...
24 pencils

it's too naîve and stupid.

theanc's picture
theanc
2778 pencils

This would be bad for 90's. It's ridiculous for now.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

Age's picture
Age
74 pencils
getconnected2001's picture
getconnected2001
989 pencils

Bad

kablan9's picture
kablan9
14 pencils

no nada buena

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Husband (loudly): "Hon, have you seen the remote?!!!"
Wife (from upstairs, clears throat): "Yeah, in a sec! I'm ummmm, "using" it!!!"

vaoleo's picture
vaoleo
81 pencils

muy regular

kaceres's picture
kaceres
235 pencils

malo es poquito..

@Hazan_Ko

Whitefang's picture
Whitefang
509 pencils

Weak as.

Neil Levy's picture
Neil Levy
314 pencils

i think maybe there's a logic leap problem. the remote has a condom on implying that by watching playboy, it will want to have sex (since there are lots of sexy women to watch). the condom would imply safe sex. and not getting pregnant. but mostly men watch playboy so the concept would almost seem to be targeting women? it's all a little confusing. but that said, it's only an ad and it's more interesting than most so keep plugging away and you'll get an even better one soon.

question for the art director or any art director: recently, i've noticed a lot of advertising from china has red backgrounds. i know about the power of red in terms of feng shui. and i know about the importance of red in terms of the national flag of china. but how does it add value to this ad?

give an explanation when you can.

be well,
-neil.

LeeMoh's picture
LeeMoh
424 pencils

Does really the red color need any justification when talking about sex? What'z up Neil?!

sonucoues2002's picture
sonucoues2002
804 pencils

play safe ,watch safe

teenquey's picture
teenquey
290 pencils

what's that white thing on the tip of the condom?

corporal_hicks's picture
corporal_hicks
365 pencils

Some people use their remote controls inside a nylon container, i think this ad replaces it with a condom..

mishkaa's picture
mishkaa
296 pencils

;)

weedtweed's picture
weedtweed
62 pencils

yawn.
art direction's pretty weak.

zmekyus's picture
zmekyus
120 pencils

i like simple stuff, but i agree thi is kind of ridiculous

walkingonsushi's picture
walkingonsushi
7 pencils

the condom is for preventing brown stains on the remote???
so boring...so weak...

LeeMoh's picture
LeeMoh
424 pencils

Crikey!

I find it cool. Yes it’s quick and expected but neat, simple and has its impact.

I bet if this ad was done by any high-hype-type agency then some of you would fall in complementing as if it is the award cracker of the year!

neuclone's picture
neuclone
90 pencils

Very easy.

Neil Levy's picture
Neil Levy
314 pencils

Lee Moh, Even though I don't totally get the logic of the ad, I wasn't making fun of the ad in any way. My question about the red was genuine whether you believe me or not. I'm always curious why art directors make certain choices and I was just wanting to know why the art director on this ad made the color red. Does red mean sex? Not everywhere. But maybe in China. Which is why I asked.
Be well,
-Neil.

Mr. R's picture
Mr. R
80 pencils

pretty bad.

razadxb's picture
razadxb
30 pencils

Dont condemn your remote...condom it !!

Farfa's picture
Farfa
97 pencils

Dai ragazzi a fa caghèr...
E se lo dico io...

bacaladito's picture
bacaladito
32 pencils

Bad. Expected. Loosing opportunities with a client like that.

3BM's picture
3BM
78 pencils

Neil Levy: Can't answer it in terms of all ads, but yes red is somewhat of a "sexy" color. e.g. Red Lips, Red Exotic Sports Cars (Ferrari), Red Lingerie, Power, Hot, are just a few examples of where the color red can really relate to the word sexy. Granted there are other colors that can be sexy, but red goes back a long time. Hope that answers your question.

Guest's picture
Guest

come on guys, the condom is on the remote so it doesn't get dirty...

Guest's picture
Guest

poor graphic design,, poor use of colors, not immediately identifiable, overall rating 0 , pay someone with a degree to make your ads for you next time

faiziart's picture
faiziart
54 pencils

nice idea

Guest's picture
Guest

rocking!

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