Playboy TV: Remote
Advertising Agency: Beijing Dentsu, China
Creative Director: Zhanfeng Sui
Art Director: Wenjin Chen
Photographer: Lao Bai
Published: May 2008
Mediabistro | SemanticWeb | Inside Network
Jobs | Education | Research | Events | News
Advertise | Terms of Use | Privacy Policy
Copyright WebMediaBrands Inc. All rights reserved.
51 comments
Good.
VERY NICE!!!!! GOOD WORK
I like it, too.
For the remote possibility of sex.
Lazy! As if your remote needs a condom?
Still, gets the message across I suppose.
http://crabbitcopy.blogspot.com
dahhhhh
http://jazarah.net/
ivan! please block this spam post!!!!!!!!! i cant stand those silly comments of "jazarah" anymore. please!!!!!!!!!!!!!!!!!
jazarah, it's out policy to be more elaborate with your comments. It's nonconstructive to just say "dah".
Ivan Raszl, admin of AotW
LAME
Dull.
Jaggy, MICA Ahmedabad
not enough for me! poor!
does this condone using a tv remote as a sex toy? we all no that could be dangerous!
not deep enough.
;-)
done! 6 years ago for studio universal!
horrible.
where they putting that remote?
when capitalism is a foreign concept, how can the advertising be good?
It looks like a school stuff from dumb students.
no,no,no.
Pedro Paes
www.labomboneracriativa.blogspot.com
Meh.
Expected.
Stupid, stupid, stupid...
---------------------------------------------
De nada sirve una Gran idea sin una Gran ejecución.
Moron
Vinaywins
www.freewebs.com/vinaywins
it's too naîve and stupid.
This would be bad for 90's. It's ridiculous for now.
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
http://www.augustocorreia.com.br
Playboy or Playgay?
Age
www.propagandopropaganda.blogspot.com
Bad
no nada buena
Husband (loudly): "Hon, have you seen the remote?!!!"
Wife (from upstairs, clears throat): "Yeah, in a sec! I'm ummmm, "using" it!!!"
muy regular
malo es poquito..
@Hazan_Ko
Weak as.
i think maybe there's a logic leap problem. the remote has a condom on implying that by watching playboy, it will want to have sex (since there are lots of sexy women to watch). the condom would imply safe sex. and not getting pregnant. but mostly men watch playboy so the concept would almost seem to be targeting women? it's all a little confusing. but that said, it's only an ad and it's more interesting than most so keep plugging away and you'll get an even better one soon.
question for the art director or any art director: recently, i've noticed a lot of advertising from china has red backgrounds. i know about the power of red in terms of feng shui. and i know about the importance of red in terms of the national flag of china. but how does it add value to this ad?
give an explanation when you can.
be well,
-neil.
Does really the red color need any justification when talking about sex? What'z up Neil?!
play safe ,watch safe
what's that white thing on the tip of the condom?
Some people use their remote controls inside a nylon container, i think this ad replaces it with a condom..
;)
yawn.
art direction's pretty weak.
i like simple stuff, but i agree thi is kind of ridiculous
the condom is for preventing brown stains on the remote???
so boring...so weak...
Crikey!
I find it cool. Yes it’s quick and expected but neat, simple and has its impact.
I bet if this ad was done by any high-hype-type agency then some of you would fall in complementing as if it is the award cracker of the year!
Very easy.
Lee Moh, Even though I don't totally get the logic of the ad, I wasn't making fun of the ad in any way. My question about the red was genuine whether you believe me or not. I'm always curious why art directors make certain choices and I was just wanting to know why the art director on this ad made the color red. Does red mean sex? Not everywhere. But maybe in China. Which is why I asked.
Be well,
-Neil.
pretty bad.
Dont condemn your remote...condom it !!
Dai ragazzi a fa caghèr...
E se lo dico io...
Bad. Expected. Loosing opportunities with a client like that.
Neil Levy: Can't answer it in terms of all ads, but yes red is somewhat of a "sexy" color. e.g. Red Lips, Red Exotic Sports Cars (Ferrari), Red Lingerie, Power, Hot, are just a few examples of where the color red can really relate to the word sexy. Granted there are other colors that can be sexy, but red goes back a long time. Hope that answers your question.
come on guys, the condom is on the remote so it doesn't get dirty...
poor graphic design,, poor use of colors, not immediately identifiable, overall rating 0 , pay someone with a degree to make your ads for you next time
nice idea
rocking!