Playboy Tv: Desktop

Advertising Agency: Young & Rubicam, Argentina
Executive Creative Directors: Martin Mercado
Creative Directors: Diego Tuya, Dario Rial, Martin Goldberg
Agency producers: Fernando Costanza
Account team: Eugenia Slosse, Valeria Anavi
Advertiser's supervisors: Verónica Diez
Published: April 2011

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13 comments

alexderiva's picture
alexderiva
28 pencils

see playboy is a ilegal or something???? this ads sucks!!!

Ron Burgundy's picture
Ron Burgundy
1636 pencils

A lot of good Advertising is about being the first to identify real truths, and I feel this campaign does that

tirthomitro's picture
tirthomitro
2722 pencils

"Real Truths"??!!!!!

they showed me a picture & i laughed
dignity has never been photographed

Themadartist1972's picture
Themadartist1972
325 pencils

i think the idea is brilliant but it needs a copy or a line !

welsh523's picture
welsh523
150 pencils

I agree. The visual is dynamic and tells the story but without any copy, there is definitely some disconnect. Something simple in a corner would more than do the job.

Dingleberry Jack's picture
Dingleberry Jack
248 pencils

Maybe, a web address or perhaps a tiny logo? Just asking ;)

Davai's picture
Davai
608 pencils

Its a funny joke, but whats the benefit of Playboy TV ? Whats the difference with other brands ?....

LeeHarvey's picture
LeeHarvey
3045 pencils

I see your point Daval, but nevertheless I like this ad a lot. The image is so recognizable... ;-) Mede me smile, and to me, that's enough.

Lazarus's picture
Lazarus
1502 pencils

Not great.

atb2005's picture
atb2005
13567 pencils

What's so brilliant about this campaign? And how can you say you don't care if it alienates PC users? For me, it's just ok. No earth shattering insight here.

gogel's picture
gogel
74 pencils

funny, straight to the point and related to reality. good

Gisele Human's picture
Gisele Human
2 pencils

I really like it. It's a great insight and it really doesn't need a line! The image says it all.

Gisele

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