Maria Before and After

Agency Network: 
April 2013

Print advertisment created by Y&R, South Africa for Playboy, within the category: Media.

This wouldn't happen online

Advertising Agency: Y&R, South Africa
Chief Creative Officer: Graham Lang
Executive Creative Director: Rui Alves
Copywriter: Werner Marais
Art Director: Ismaeel Chetty
Designer: Rowan Foxcroft

Comments (12)

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Spanky's picture
Activity Score 4899

Porn is free. Playboy is dead.

danielchapman's picture
Activity Score 292

Why would Playboy diss their own bread & butter (the print magazine) to promote an online product, which is a completely oversaturated market to begin with?

This can't be real.

Andrej Troha's picture
Andrej Troha
Activity Score 613

I'd scan that...

Setinho's picture
Activity Score 306

If the client only had products online, it would be great. But they are attacking the company's flagship product: the magazine.

jackblack's picture
Activity Score 2357

But staples in the nipples are what make the magazine so brilliant!

fotdot's picture
Activity Score 673

I like it. But don't think it's real.

kleenex's picture
Activity Score 49606

I say all three ads are a winner.

Spanky's picture
Activity Score 4899

I can't imagine Playboy would sign off on ads bashing their primary product. Which leads to the obvious conclusion these are scam ads.

darkknight116's picture
Activity Score 30

Simple execution. Nice idea...

Ayeyahyah's picture
Activity Score 482

this has no real consumer insight. a real playboy spread would never publish like this....nope, doesn't work.

Spanky's picture
Activity Score 4899

That's weird. Someone from the agency posted links to a completely different Playboy campaign trying to prove these are real. I pointed out that they were links to a completely different campaign. And now his comment has disappeared.

ronstr's picture
Activity Score 140

would be really cool (execution-wise) if this was placed as an actual ad, with same message, so you could see instant what the message was.