Playboy: Maria Before and After

This wouldn't happen online

Advertising Agency: Y&R, South Africa
Chief Creative Officer: Graham Lang
Executive Creative Director: Rui Alves
Copywriter: Werner Marais
Art Director: Ismaeel Chetty
Designer: Rowan Foxcroft
Published: April 2013


Spanky's picture
4899 pencils

Porn is free. Playboy is dead.

danielchapman's picture
292 pencils

Why would Playboy diss their own bread & butter (the print magazine) to promote an online product, which is a completely oversaturated market to begin with?

This can't be real.

Andrej Troha's picture
Andrej Troha
613 pencils

I'd scan that...

Setinho's picture
281 pencils

If the client only had products online, it would be great. But they are attacking the company's flagship product: the magazine.

jackblack's picture
2328 pencils

But staples in the nipples are what make the magazine so brilliant!

fotdot's picture
673 pencils

I like it. But don't think it's real.

kleenex's picture
35288 pencils

I say all three ads are a winner.

Spanky's picture
4899 pencils

I can't imagine Playboy would sign off on ads bashing their primary product. Which leads to the obvious conclusion these are scam ads.

darkknight116's picture
30 pencils

Simple execution. Nice idea...

Ayeyahyah's picture
498 pencils

this has no real consumer insight. a real playboy spread would never publish like this....nope, doesn't work.

Spanky's picture
4899 pencils

That's weird. Someone from the agency posted links to a completely different Playboy campaign trying to prove these are real. I pointed out that they were links to a completely different campaign. And now his comment has disappeared.

ronstr's picture
140 pencils

would be really cool (execution-wise) if this was placed as an actual ad, with same message, so you could see instant what the message was.

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