Playboy: Hot teacher, 2

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Max Geraldo
Copywriter: Patrícia Leme
Photographer: Bruno Cals
Digital Retouch: Daniel Leão, Alessandra Perez

November 2008


LeeHarvey's picture
3045 pencils


sonucoues2002's picture
804 pencils

so lame
done so many time

Renan Correa's picture
Renan Correa

easy way of thinking

Pedestrian's picture
492 pencils

I like the part where you included the sexy teacher in the ad for the sexual product.

NatalieM's picture
1685 pencils

As cliche as others might see this, it's a good fit for the mobile marketing they've paired with. Brainstorming more concepts to match the publication and this service would definitely be a good exercise, though.

Roger Daly's picture
Roger Daly
359 pencils

Yeah, you look it up.

Whitefang's picture
509 pencils

good advice Natalie, I bet you're one of those junior account execs who just loves those agency brainstorms where you get to show everyone how 'wacky and creative' you are.

Guest commenter's picture
Guest commenter

Almost as puerile as your moniker, Roger Daly.

Roger Daly's picture
Roger Daly
359 pencils

But not as original as yours, my friend.

Guest's picture

Roger, you may say it's puerile but sometimes there's no need to overcomplicate the matter, Playboy's demographic like sex, and all this advert does is play on a very strong cliche in the sex and porn industry.

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