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Playboy: Hot

Playboy: Hot
Your rating: None Average: 6.5 (57 votes)

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Pepê
Copywriter: Laura Esteves
Photographer: Thiago Souza
Digital Retouch: Eduardo Oliveira

Comments

Guest commenter's picture

CLAP CLAP

ninjak's picture 76 pencils

haha

www.fikirbenim.blogspot.com's picture 54 pencils

İyi Reklam, Kötü Reklam

Çalışmanın yorumu için,
www.fikirbenim.blogspot.com

sneakyhands's picture 1871 pencils

it's better without a real match. definitely eye catching.

Mandark's picture 405 pencils

very nice indeed.

"U think it's perfect?! Press delete and start again!"

toomuchflystyles's picture 100 pencils

The "hot" line's redundant. Otherwise, nice work.

Is Playboy a real client of Neogama/BBH?

cperry's picture 280 pencils
brndnrap8's picture 170 pencils

Show me the goods! mmmmmm...

http://www.sharkcountry.blogspot.com/

Guest commenter's picture

This is not good advertising. The actual Playboy cover is much more compelling and entertaining than the ad.

Guest commenter's picture

Also...extra fake.

Guest commenter's picture

yes its a real client. no its not a fake. and no, unfurtonately i dont work there.

Joe_P's picture 27 pencils

A real POP display set up to encourage people to light a real match over a giant stack of newspapers and magazines? All to convey that the woman, on the Playboy cover right in front of them, is hot.

JAYz's picture

What's the purpose of the match in the context of a newspaper/magazine store? It would make more sense if it were on a matchbox that was given out to promote the article in the mag.

Guest commenter's picture

So people will go around a newsagency, a place literally selling ONLY paper goods, lighting matches? Hmm, where there's smoke there's SCAM ADS.

gmint7's picture 2668 pencils

:::J:::

why a match?
this sucks

and what a waste of a sexy body

:::J:::

Guest commenter's picture

u can expose some more of this sexy body by making the blank thin

Crisp One's picture 2033 pencils

.

Dozer's picture 149 pencils

awesome!! lol like it a lot!!! XD ROFL!!

G G 's picture

Cool...

turnoturnon's picture 4 pencils

awesome !!!!

DisTrA's picture 11 pencils

hot!

morrel joel's picture

wild fire

Guest's picture

O anúncio é ótimo, genial.
Quem fala mal não tem critério... tanta gente precisando de emprego e esses losers tomando os seus lugares...

adsrule's picture 121 pencils

funny.

Guest's picture

Fantasmão clássico. concordo com quem disse... fósforo e jornais não combina!!

Guest's picture

Does this mean her nether regions are so scratchy you could light a match on them?

Guest's picture

i'm amused there's a fire extinguisher on the magazine cover next to Playboy

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