PlayArte Pictures / Jobs: Different, 4

Jobs. The man who saw things differently. Premiere: September 6th.

Advertising Agency: .R.E.F. Comunicação, São Paulo, Brazil
Creative Directors: Renato Pereira, Clovis La Pastina
Art Directors: Danilo Carvalho, Matheus Miguel
Copywriter: Clovis La Pastina
Published: September 2013

7 comments

kleenex's picture
kleenex
34155 pencils

But this whole campaign is for a movie though.

new_Ogilvy's picture
new_Ogilvy
112 pencils

If the product is different, movie in this case, it means they can use other work's ideas? I don't agree.

morse's picture
morse
16530 pencils

I like the glasses as a device to create the message. Good!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

flawedconcepts's picture
flawedconcepts
2 pencils

Student like art direction gives a good idea yet another defeat.

efereyes's picture
efereyes
260 pencils

harry potter glasses? I don't like the execution. http://adsoftheworld.com/media/print/optika_arena_home is much better.

efereyes.

Mongoose's picture
Mongoose
4981 pencils

The campaign looks good.

Make the logo Bigger and the black, Darker!

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