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Published/Aired: 
November 2007
Description: 
Advertising Agency: Jung von Matt/Hamburg, Germany

Comments (18)

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Highest Rated

LisAD's picture
LisAD
Activity Score 446

definitely NOT The same!!!

miko1aj's picture
miko1aj
Activity Score 3086

Hard to notice, but superb idea. As usually from JVM

Zemane's picture
Zemane
Activity Score 284

It's really hard.
I didn't get it.

"Talent is luck. The important thing in life is courage."

joanna macaque's picture
joanna macaque
Activity Score 30

Obviously you need talent.

hieveryone4's picture
hieveryone4

I agree with Mr. Castanhodo. No way any consumer is going to spend 2 minutes staring at this thing, trying to figure it out. Especially in print. See ya...I'm turing the page.

And even when they do...who cares? It doesn't say enough about IKEA, especially considering some of the other work that has been done for the brand.

Feels like the creatives on this one were sitting around jerking each other off.

C-Rock's picture
C-Rock
Activity Score 28

Ditto

Tincho's picture
Tincho
Activity Score 1093

WOW, really hard to get it at first, but once you get one, its easy with the others.

Nice work.

Kateter's picture
Kateter
Activity Score 2029

I agree with comments on being too hard to get. but the concept is just superb. well done!

joanna gorilla's picture
joanna gorilla
Activity Score 88

Obviously you need some doses of talent.

Kateter's picture
Kateter
Activity Score 2029

dear miss Gorilla, you obviously need to jump up a few evolution stages to get to level required on this forum.

you zasmrajeno and polizano pasje debelo črevo.

elmikel's picture
elmikel
Activity Score 1147

Well, I was able to get it at the first glance though I'm not sure if it's clear for average audience...on the other hand this visual is so minimalistic that it really asks for a deeper thought and I'm pretty sure the TA will seek for it...

Have Heart's picture
Have Heart
Activity Score 922

By far to hard to get. I only figured it out by reading the title - and even then the concept is amazingly boring.

Thek's picture
Thek
Activity Score 20

What????????

miko1aj's picture
miko1aj
Activity Score 3086

Not the same.

LisAD's picture
LisAD
Activity Score 446

definitely NOT The same!!!

eltipo's picture
eltipo
Activity Score 209

Excelente.

tantrik_indian's picture
tantrik_indian
Activity Score 953

Suppose the heading was not given to this page. How many would have got it ? Evolved or not.
~~be cool eh!~~

~~this paranoid survived!~~

JayaWidya's picture
JayaWidya
Activity Score 18

I think JVM has became a house map specialist.

Please take a look at Lonely Planet ads done by JVM.

(also using house map)

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