Plax: Firing squad
Kills the germs that cause bad breath.
Advertising Agency: Y&R Johannesburg, South Africa
Creative Director: Mick Blore
Art Directors / Copywriters: Ian Franks, Alison Stansfield
Photographer: Michael Meyersfeld
Published: March 2009


31 comments
Patético. De un mal gusto pocas veces visto...
oh no...
wish i knew what that means? i like...the ad i mean
oh.... boy.... bad taste at it's best. funny, how the line "kill the germs..." tries to tie that lame idea and the execution-scene together, even making it worse.
Just... absolutely wow! in a bad way
First-base student idea. Lame.
remind me of SMOKING KILLS that was done by DYR singapore that won nothing literally after submitting different awards.
Even if you forgive the bad taste, it's way too confused... and explaining why would be more complicated than the messaging. As Wordnerd said, "kill the germs" is nothing but a tenuous link at best.
From left to right :
Copywriter / Art Director / Creative Director / Client / Photographer
right on porky
The man who stops advertising to save money is like the man who stops the clock to save time
Should've stayed as a scamp ad guys.
But i guess the client just forced you to run it huh?
bad taste. I've seen much better ads than this for the same product.
bueniiiiiiiiiiiiiiiiiiiiiiiisimo!!!!
Did anybody else see "Plax: Firing Squad" and think about Plaxico Burress?
http://shortshorts.tumblr.com/
Good. A different way to execute bad breath.
He, he, execute bad breath;-)
a bit too literal
QUE GUSTO TAN RASTRERO!!
MALISIMO.
En este momento estan fusilando a personas. Y no precisamente por su mal aliento.
I like it!
Nice guys
NoOooOooOoooOOOooooo
Doesn't fit the product.
Cynic shit.
The guy in the middle is and Art Directors at Y&R
Geez guys, if you're gonna scam something, make sure that it's at least good. This is utter utter shit.
Like the ad.
I like this humour.
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
http://www.augustocorreia.com.br
What is the point if he's about to be shot?
what??????????????????????????
i like it
who is that outrageously good looking guy second from right? Nice ad guys
So F-ing stupid.
If this ran, the agency paid for it. It takes balls to put this out on a blog.
But hey, what are the chances a Plax client is looking at this blog right?
Hmmmmm?