Plax: Firing squad

Kills the germs that cause bad breath.

Advertising Agency: Y&R Johannesburg, South Africa
Creative Director: Mick Blore
Art Directors / Copywriters: Ian Franks, Alison Stansfield
Photographer: Michael Meyersfeld
Published: March 2009

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31 comments

Guest's picture
Guest

Patético. De un mal gusto pocas veces visto...

john doe's picture
john doe
1571 pencils

oh no...

Guest's picture
Guest

wish i knew what that means? i like...the ad i mean

Wordnerd's picture
Wordnerd
6662 pencils

oh.... boy.... bad taste at it's best. funny, how the line "kill the germs..." tries to tie that lame idea and the execution-scene together, even making it worse.

Just... absolutely wow! in a bad way

silvertongue's picture
silvertongue
546 pencils

First-base student idea. Lame.

Guest's picture
Guest

remind me of SMOKING KILLS that was done by DYR singapore that won nothing literally after submitting different awards.

NastyJester's picture
NastyJester
744 pencils

Even if you forgive the bad taste, it's way too confused... and explaining why would be more complicated than the messaging. As Wordnerd said, "kill the germs" is nothing but a tenuous link at best.

pork_eater's picture
pork_eater
662 pencils

From left to right :

Copywriter / Art Director / Creative Director / Client / Photographer

TRICKY's picture
TRICKY
3921 pencils

right on porky

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

Should've stayed as a scamp ad guys.

But i guess the client just forced you to run it huh?

Guest's picture
Guest

bad taste. I've seen much better ads than this for the same product.

Guest's picture
Guest

bueniiiiiiiiiiiiiiiiiiiiiiiisimo!!!!

short shorts's picture
short shorts
109 pencils

Did anybody else see "Plax: Firing Squad" and think about Plaxico Burress?

http://shortshorts.tumblr.com/

Guest's picture
Guest

Good. A different way to execute bad breath.

Guest's picture
Guest

He, he, execute bad breath;-)

Wordnerd's picture
Wordnerd
6662 pencils

a bit too literal

Guest's picture
Guest

QUE GUSTO TAN RASTRERO!!

MALISIMO.

Guest's picture
Guest

En este momento estan fusilando a personas. Y no precisamente por su mal aliento.

Guest's picture
Guest

I like it!

Guest's picture
Guest

Nice guys

Guest's picture
Guest

NoOooOooOoooOOOooooo

Blair Semenoff's picture
Blair Semenoff
651 pencils

Doesn't fit the product.

Guest's picture
Guest

Cynic shit.

Guest's picture
Guest

The guy in the middle is and Art Directors at Y&R
Geez guys, if you're gonna scam something, make sure that it's at least good. This is utter utter shit.

Guest's picture
Guest

Like the ad.

theanc's picture
theanc
2778 pencils
alvinpck's picture
alvinpck
1467 pencils

What is the point if he's about to be shot?

Guest's picture
Guest

what??????????????????????????

yeying929's picture
yeying929
3 pencils

i like it

Guest's picture
Guest

who is that outrageously good looking guy second from right? Nice ad guys

Guest's picture
Guest

So F-ing stupid.

If this ran, the agency paid for it. It takes balls to put this out on a blog.
But hey, what are the chances a Plax client is looking at this blog right?
Hmmmmm?

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