Planet Sushi: Mouse
Advertising Agency: Saatchi & Saatchi, Paris, France
Creative Director: Christophe Coffre
Art Directors / Copywriters: Benjamin Menager, Arnaud Van Den Abeele
Photographer: Laurence et Renaud
Published: December 2007
19 Comments
pass the bucket!
disgusting and dated
The mouse is back!!!! Which one is this, Ad Mouse number 3.345.234.198?
Over used? Yes. But it does tell the story.
The question is if that's enough to qualify as a true "Ad of the World"?
Aw, I like it. It's simple and to the point. I understand though that the use of the mouse is overdone and possibly outdated. Maybe if they used an optical? Hey, at least it's wireless!
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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett
Why are French ads so bad?
Just because something is used a lot doesnt mean its automatically bad. When something is used a lot in bad or forced ways then that is bad.
This does tell the story as quickly as possible. The mouse resembles white rice under the fish, so why change the mouse to a less effective visual just because “mouse” ads have been prevalant recently. Besides to us maybe weve seen it often but the consumer likely doenst make this distinction. Its about the message first, the execution second.
Dial-up for sushi = Salmon on a white phone
Take-out sushi = Salmon on a white styrofoam box
Sushi delivery = Salmon on a white bicycle tire / white steering wheel
Sushi counter = salmon lined up on a white counter top
It's not forced, it's too easy, therefore not terribly insightful, ergo not very good.
Spot on.
>>>> That's not an ad. THIS is an ad.
I like how the fish actually looks relaxed over the mouse, like a lizard taking a nap on a warm rock.
http://www.charlieprattdesign.com
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http://www.charliewrites.com
garbage
or are they trying to tell me that their sushi is as big as a mouse?
malo,malo,malo
Overdue, at least isnt the red plate, like the flag of japan, ;)
http://micorazontusmanos.blogspot.com/
Jonathan Betancur
rockvertising.com
twitter.com/jonybeta
yawn.
hahahaha it's just a peice of fish on a mouse haha it's not even an idea
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If you are going to do easy ads, do them for products that exist and that people can figure out what the ad is supposed to do.
why did they always use salmon?
there is also toro, unaghi, tako...
and they are a lot better than salmon...
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in advertising SCRIPTA VOLANT
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MAKES ME ANGRYYYYYYYYYYYYYY HOW BAD AN AD CAN BE!