Ads of the World A Graphics.com site

Planet Sushi: Mouse

Planet Sushi: Mouse
Your rating: None Average: 3.5 (58 votes)

Advertising Agency: Saatchi & Saatchi, Paris, France
Creative Director: Christophe Coffre
Art Directors / Copywriters: Benjamin Menager, Arnaud Van Den Abeele
Photographer: Laurence et Renaud
Published: December 2007

Comments

Kateter's picture 1816 pencils

pass the bucket!

ilovegreatads's picture 282 pencils

disgusting and dated

Spider's picture 212 pencils

The mouse is back!!!! Which one is this, Ad Mouse number 3.345.234.198?

kgeiger's picture 5158 pencils

Over used? Yes. But it does tell the story.
The question is if that's enough to qualify as a true "Ad of the World"?

Rachel.Mann's picture 452 pencils

Aw, I like it. It's simple and to the point. I understand though that the use of the mouse is overdone and possibly outdated. Maybe if they used an optical? Hey, at least it's wireless!

--------------------------------------
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

teenie's picture 1910 pencils

Why are French ads so bad?

scarfinati's picture 728 pencils

Just because something is used a lot doesnt mean its automatically bad. When something is used a lot in bad or forced ways then that is bad.

This does tell the story as quickly as possible. The mouse resembles white rice under the fish, so why change the mouse to a less effective visual just because “mouse” ads have been prevalant recently. Besides to us maybe weve seen it often but the consumer likely doenst make this distinction. Its about the message first, the execution second.

teenie's picture 1910 pencils

Dial-up for sushi = Salmon on a white phone
Take-out sushi = Salmon on a white styrofoam box
Sushi delivery = Salmon on a white bicycle tire / white steering wheel
Sushi counter = salmon lined up on a white counter top

It's not forced, it's too easy, therefore not terribly insightful, ergo not very good.

Rog's picture 6110 pencils

Spot on.

>>>> That's not an ad. THIS is an ad.

Charlie Pratt's picture 427 pencils

I like how the fish actually looks relaxed over the mouse, like a lizard taking a nap on a warm rock.

http://www.charlieprattdesign.com

Spanky's picture 2023 pencils

garbage

act's picture 531 pencils

or are they trying to tell me that their sushi is as big as a mouse?

fernando aljaro's picture 119 pencils

malo,malo,malo

jonybeta's picture 360 pencils

Overdue, at least isnt the red plate, like the flag of japan, ;)
http://micorazontusmanos.blogspot.com/

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

dr.look's picture 53 pencils

yawn.

Ad Junkie At Large's picture 562 pencils

hahahaha it's just a peice of fish on a mouse haha it's not even an idea

gtbernstein's picture 34 pencils

More important is this:

The web site you have requested doesn't exist
The domain name associated with this website is currently being 'parked' by its current owner.
Get more information about domain owner

If you are going to do easy ads, do them for products that exist and that people can figure out what the ad is supposed to do.

unaquestionediali's picture 473 pencils

why did they always use salmon?
there is also toro, unaghi, tako...
and they are a lot better than salmon...

-----------------------------
in advertising SCRIPTA VOLANT
-----------------------------

Mr.Top's picture 732 pencils

MAKES ME ANGRYYYYYYYYYYYYYY HOW BAD AN AD CAN BE!

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop. Please note that guest comments do not appear immediately.

 
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <img>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more

On Demand Videos


On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!