What if economy wasn't always negative?
Based on the idea that the actual crisis are caused by a negative use of the economy that get rich people richer and poor people more poor, PlaNet Finance launches the Movement for a Positive Economy : the research center of alternative ideas for a new economy that includes everyone for a shared development.
Advertising Agency: BLUE Advertainment, Paris, France
Creative Directors: Bruno Delhomme, Guilhem Arnal
Art Supervisor: Gilles Rivollier
Illustrator: Si Scott
Account Supervisors: Régis Lefebvre, Vanessa Vankemmel
Advertiser’s Supervisor: Arnaud Ventura
Account Manager: Hélène Ratti
Published: September 2012