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Positive Economy

Agency: 
Published/Aired: 
September 2012
Description: 

Based on the idea that the actual crisis are caused by a negative use of the economy that get rich people richer and poor people more poor, PlaNet Finance launches the Movement for a Positive Economy : the research center of alternative ideas for a new economy that includes everyone for a shared development.

What if economy wasn't always negative?

Advertising Agency: BLUE Advertainment, Paris, France
Creative Directors: Bruno Delhomme, Guilhem Arnal
Art Supervisor: Gilles Rivollier
Illustrator: Si Scott
Account Supervisors: Régis Lefebvre, Vanessa Vankemmel
Advertiser’s Supervisor: Arnaud Ventura
Account Manager: Hélène Ratti

Comments (5)

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Highest Rated

torontose's picture
torontose
Activity Score 393

nice art.

hasalaka.th's picture
hasalaka.th
Activity Score 288

What if?

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

?!

Love creating ads..

Shawali's picture
Shawali
Activity Score 8442

Just so you know guys, Planéte Finance is a French organisation which focuses on helping people in developing countries to sustain a decent life through micro finance.

Knowing that, this ad makes perfect sens, even if playing around with a dollar bill is kinda old.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

kleenex's picture
kleenex
Activity Score 43473

nice art, but the concept as a whole is not working for me.

torontose's picture
torontose
Activity Score 393

nice art.

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