PlaNet Finance: Positive Economy

What if economy wasn't always negative?

Based on the idea that the actual crisis are caused by a negative use of the economy that get rich people richer and poor people more poor, PlaNet Finance launches the Movement for a Positive Economy : the research center of alternative ideas for a new economy that includes everyone for a shared development.

Advertising Agency: BLUE Advertainment, Paris, France
Creative Directors: Bruno Delhomme, Guilhem Arnal
Art Supervisor: Gilles Rivollier
Illustrator: Si Scott
Account Supervisors: Régis Lefebvre, Vanessa Vankemmel
Advertiser’s Supervisor: Arnaud Ventura
Account Manager: Hélène Ratti

September 2012

5 comments's picture
288 pencils

What if?

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils


Love creating ads..

Shawali's picture
8440 pencils

Just so you know guys, Planéte Finance is a French organisation which focuses on helping people in developing countries to sustain a decent life through micro finance.

Knowing that, this ad makes perfect sens, even if playing around with a dollar bill is kinda old.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

kleenex's picture
40654 pencils

nice art, but the concept as a whole is not working for me.

torontose's picture
393 pencils

nice art.

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