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Agency: 
Published/Aired: 
May 2012
Description: 
Advertising Agency: DDB, Brazil
Chief Creative Officer: Sergio Valente
Executive Creative Directors: Sergio Valente, Marco Versolato
Creative Directors: Sergio Valente, Gustavo Victorino, Wilson Mateos
Copywriters: Wilson Mateos, Sergio Valente
Art Director: Gustavo Victorino
Photographer: Rogerio Miranda
Art Buyers: Clariana Da Costa, Alessandra Salles
Account Supervisors: Monica de Carvalho, Maristela Pati Correa
Advertiser's Supervisor: Claudia Giudice

Comments (7)

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Highest Rated

gonndo's picture
gonndo
Activity Score 1094

The end of this copy is marvelous, good job.

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

ItMatters's picture
ItMatters
Activity Score 2167

I like very much.

killazol1's picture
killazol1
Activity Score 354

super

sacrilegend's picture
sacrilegend
Activity Score 3392

This copy is beautiful. (And this is my favorite of the series.)

But I wonder if your average Joe who's not on a website celebrating good advertising (and chastising the bad), is this engaging enough to make them read?

Certainly stellar content. But the presentation is lackluster.

Sergz's picture
Sergz
Activity Score 15

Great copy, emotional and interesting until its very end.

Johnny Cate's picture
Johnny Cate
Activity Score 51

Poetic and clear. <3

Fernando Montero's picture
Fernando Montero
Activity Score 121

Nice copy, boring execution.

gonndo's picture
gonndo
Activity Score 1094

The end of this copy is marvelous, good job.

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

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