Placar Magazine: Proud, Light bulb

Advertising Agency: DDB, Brazil
Chief Creative Officer: Sergio Valente
Executive Creative Directors: Sergio Valente, Marco Versolato
Creative Directors: Sergio Valente, Gustavo Victorino, Wilson Mateos
Copywriters: Wilson Mateos, Sergio Valente
Art Director: Gustavo Victorino
Photographer: Rogerio Miranda
Art Buyers: Clariana Da Costa, Alessandra Salles
Account Supervisors: Monica de Carvalho, Maristela Pati Correa
Advertiser's Supervisor: Claudia Giudice


ItMatters's picture
2171 pencils

I like very much.

killazol1's picture
354 pencils


sacrilegend's picture
2507 pencils

This copy is beautiful. (And this is my favorite of the series.)

But I wonder if your average Joe who's not on a website celebrating good advertising (and chastising the bad), is this engaging enough to make them read?

Certainly stellar content. But the presentation is lackluster.

Sergz's picture
15 pencils

Great copy, emotional and interesting until its very end.

Johnny Cate's picture
Johnny Cate
51 pencils

Poetic and clear. <3

Fernando Montero's picture
Fernando Montero
121 pencils

Nice copy, boring execution.

gonndo's picture
1096 pencils

The end of this copy is marvelous, good job.

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

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