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PKV (Private Health Insurance): AIDS
AIDS stays forever.
If we think of it only on World AIDS Day.
Advertising Agency: BUTTER.Berlin, Berlin, Germany
Creative Directors: Timm Holm, Michael Preuss
Art Director: Björn v. Buchholtz
Copywriter: Till Grabsch
Photographer: Nico Hesselmann
Published: November 2007
Comments
If the copy had some major tweaks, I'd likey.
May the infinity sign - rest in peace.
Symbol of infinity is used many times in different ways, but i like this particular one.
-- I can have will, but i don't want to --
The infinity symbol really needs to be retired. No matter what form it takes, it's still a rehashed concept.
gosh, guys!
so are we to invent new symbols for each ad (and how should that work?)?
the ad would be nice, except that they first got the idea and then obviously went hunting for a client whose logo could be placed on it. that's why the message in copy sounds that strangely (or maybe I'm wrong and those guys just got as much as possible of a stupid brief from a client who has nothing real to say - in that case it's a pity they had to waste this great idea on it)
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What's the name of that VH1 show... hmmm... oh yes, It came from the 80's.
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