PKP Express InterCity: Business Class Travel
Indexes, mergers, shares, tickets please, quotations. Express Intercity. Business Class Travel.
Advertising Agency: Mather Communications, Warsaw, Poland
Creative Director: Paweł Merecz
Art Director: Tomek Włodarczyk
Copywriter: Paweł Merecz, Bartek Grzesiak, Magda Kaczor
Photographer: Łukasz Murgrabia
Published: November 2010


3 Comments
Good way to show busy; and, I guess, a clever way to protect the ad from outdating: not a single piece of technology in sight bar the ticket collector's gizmo. "Plenty of room to be crowded by responsibility" is the feeling I get here, which I think works well.
Wonder if it was on purpose that they didn't show a plush executive chair, in case the nitpickers on the train started demanding them.
nice wrk...............simple ......
simplicity is what works