Think twice before you take the last slice.
Advertising Agency: Ogilvy, Durban, South Africa
Creative Director: Christo Nel
Art Director: Robyn Cook
Copywriters: Christo Nel, Liza Kleinloog
Illustrators: Steven Fellmore, Cliff Brown
Published: June 2009
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Comments
Nope
Idea is Very far away from the product.
Steering wheels on the wrong side
Just my one cent.
Not everyone drives on the right side of the road.
you wouldn't believe it but we here in South Africa drive on the left side of the road, therefore steering wheel on the right side of the car!!!!
Duh. What's that got to do with thelma and louise?
Just my one cent.
Hey guys, it´s just a slice of pizza. C´mon!
***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
could've been better
Overused concept :
http://www.joelapompe.net/2009/01/18/tom-missing-jerry-tom-et-pas-jerry/
http://www.joelapompe.net / Facebook : Joe la pompe / http://twitter.com/joelapompe
'Something missing from a well-known picture' is too broad to call it a concept in my humble opinion, it's rather a technique to compact a story into one visual.
If you compare these 2 ads, products and the relation between products and 'visual elements' are completely different.
Like the Tom&missing Jerry concept better!
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