Pizza&Love: Tomato

Free Love
We make pizza not war

Advertising Agency: Contrapunto, Barcelona, Spain
Executive Creative Director: Tomás Oliva
Creative Directors: Jofre Biscarri, Carlos de Javier
Art directors: Iván Domingo, Jesús Navas
Copywriter: Sergi Pros
Illustrator: Javier Verdugo
Account: Walter Gilardo

February 2011


chapelier's picture
154 pencils

um... i don't think i can ever look at vegetables the same way ever again... funny, but not particularly tasteful.

keeping the right side of your head warm.

livvy's picture
84 pencils


Keeping the right side of your head warm.

Lazarus's picture
1536 pencils

Not bad.

SuperPolle's picture
155 pencils

This series is hilarious - I love it!

suhaas's picture
18 pencils

It's Good!! Specially the illustration part is too good.

Mick001's picture
144 pencils

One thing to say.... WTF? Most Advertising is seen by everyone and also kids and what is a "sexual" connotation doing with a Pizza Ad?
1 for me...

luispiter's picture
2756 pencils

its cool.... jajajaja

dean viii's picture
dean viii
1674 pencils

corny execution

Boxey's picture
8881 pencils


NataliaLima's picture
1380 pencils

eeew! Never again will i be able to look at a pizza the same way.
Love the copy thought

kleenex's picture
38984 pencils

OMG!!!! This is great...

vagdz's picture
260 pencils

Very funny.

RAM KATE's picture
765 pencils

Why use sex for pizza???? Think about the target audience - CHILDREN


Glut's picture
3937 pencils

gOT nothing to do with everything. LAME

Brainsoup's picture
110 pencils

gran copy

CuriousPencil's picture
4225 pencils

A shop, quietly selling food, once needed an idea. They brought in the ad-men, who assured them they'd bring in the punters - sign here, pay up front - and set to work.

Seconds later, they thought of the worldwide anarchy famously wrought in pizzerias from the Bronx to Bucharest. Barcelona, they declared, would be a safe zone. Cleverly stealing a global logo, they set down their manifesto.

NO! to the kitchen death squads, an END! to instant assassinations by flummoxed waiters. This would be the world's *safest* pizzeria. Finally, somewhere people can eat without being killed or run over by tanks and heavy weapons: a sanctuary for slices, if you will.

"We'll have ingredients fucking on the food" they said, moving forward. "That's sanitary, right? And we'll dress them up in 70s garb, to really explain the fact we haven't told CND about fucking up their logo in a cheap-assed lazy theft of intellectual property just to shift doughy vegetables in a cramped space in a small room in Sant Pere.

And LO! the client loved it, because he knew no better and liked the drawing and probably thought up the logo himself.

And so it was.They included the word FREE on the ads because it would trick people into thinking their 10 euro slice wasn't bought with money, but with the sweat and rhythmic pelvises and commingled juices of the kitchen staff. And everyone was happy.

Except the poor ingredients. Who, like male Black Widow spiders, got eaten just as they were enjoying the passing of time in a world without war.

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