Pizza&Love: Fight for the Amazonas

Fight for the last slice
Pizza & Love
We make pizza not global warming
100% organic ingredients

Advertising Agency: Contrapunto, Barcelona, Spain
Executive Creative Director: Tomás Oliva
Creative Director: Carlos De Javier
Art Director: Carles Nuñez
Photographer: Carles Nin
Retoucher: Lucas Pigliacampo

June 2010


mtneylon's picture
67 pencils

Incredible concept, great message, clear idea, just awesome artwork. Although I may be a little biased with the whole green/organic movement.

morse's picture
17183 pencils

Lovely campaign. Both campaigns from this brand are great.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Boxey's picture
8881 pencils

I couldn't disagree more. Both bad campaigns.

Bender Rodriguez's picture
Bender Rodriguez
322 pencils

Yeah, great work!

mr.x's picture
998 pencils

Awesome campaign! This is quite a statement, I think, how much can a pizza place really do for the earth?

notanugget's picture
135 pencils

Unless they sell nothing but vegan pizza, not much.

luispiter's picture
2756 pencils


QuentinFachon's picture
23 pencils

Awesome work. Also, look at their logo «Pizza&Love» awesome logo...

bakamono's picture
1002 pencils

Maybe I read too much in to this, why is this good exactly? Words fight and peace sign together. Promoting fighting for dwindling resources? Consume more earth until little left, then fight over that? Why is this good exactly? Just because you push all the right buttons, don't mean nothing.

because therefore it is

Bender Rodriguez's picture
Bender Rodriguez
322 pencils

Sometimes to get Peace you must fight lttle battles,, it's a goal to sell pizzas leaving a message like this, nice use of the AD ;)

Mr. Green's picture
Mr. Green
114 pencils

I don't think so... Sorry.

thedesignaddict's picture
5403 pencils

Nicely done.

Bizkit's picture
66 pencils

I still cant place what exactly it is that make me feel warm! Very good direction. Kudos

hen's picture
4 pencils

wow...brilliant concept

ace85le's picture
3939 pencils

this is great. simple, to the point, and it works.


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Troll's picture
672 pencils

It looks alright but it's not the greatest idea and it's the same execution for both ads which makes it that much weaker.

gadgets's picture
1063 pencils

eat pizza not war....
9 for concept
7 for execution
6 for marketing efficiency

saravoisietequi's picture
48 pencils

Smart and simple.

ad lover's picture
ad lover
31 pencils


CuriousPencil's picture
4225 pencils

Makes my skin crawl. Still can't believe CND hasn't taken these guys to court for misappropriating their logo. Disgraceful.

CuriousPencil's picture
4225 pencils

From the CND website:

"Although specifically designed for the anti-nuclear movement it has quite deliberately never been copyrighted. No one has to pay or to seek permission before they use it. A symbol of freedom, it is free for all. This of course sometimes leads to its use, or misuse, in circumstances that CND and the peace movement find distasteful. It is also often exploited for commercial, advertising or generally fashion purposes. We can’t stop this happening and have no intention of copyrighting it. All we can do is to ask commercial users if they would like to make a donation. Any money received is used for CND’s peace education and information work."

anoldasgupta's picture
85 pencils

no...words......its really a gud example of its type

anoldasgupta's picture
85 pencils

no...words......its really a gud example of its type

方程式's picture
10 pencils

Nicely done.

abidmg's picture
34 pencils

100% recycled pizza boxes! you make pizzas or boxes?
you say pizza and love but you also say fight for the last slice....
very confusing ad

digital_br's picture
23 pencils

amazing, there's no doubt about what that is the message, and what's the meaning of.

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