Pizza & Love: Fight for the Amazonas

Fight for the last slice
Pizza & Love
We make pizza not global warming
100% organic ingredients

Advertising Agency: Contrapunto, Barcelona, Spain
Executive Creative Director: Tomás Oliva
Creative Director: Carlos De Javier
Art Director: Carles Nuñez
Photographer: Carles Nin
Retoucher: Lucas Pigliacampo
Published: June 2010

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26 comments

mtneylon's picture
mtneylon
67 pencils

Incredible concept, great message, clear idea, just awesome artwork. Although I may be a little biased with the whole green/organic movement.

morse's picture
morse
15439 pencils

Lovely campaign. Both campaigns from this brand are great.
http://adsoftheworld.com/taxonomy/brand/pizzalove

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Boxey's picture
Boxey
8885 pencils

I couldn't disagree more. Both bad campaigns.

rosko77's picture
rosko77
35 pencils

Yeah, great work!

mr.x's picture
mr.x
952 pencils

Awesome campaign! This is quite a statement, I think, how much can a pizza place really do for the earth?

notanugget's picture
notanugget
135 pencils

Unless they sell nothing but vegan pizza, not much.

luispiter's picture
luispiter
2756 pencils

good...

QuentinFachon's picture
QuentinFachon
23 pencils

Awesome work. Also, look at their logo «Pizza&Love» awesome logo...

bakamono's picture
bakamono
1006 pencils

Maybe I read too much in to this, why is this good exactly? Words fight and peace sign together. Promoting fighting for dwindling resources? Consume more earth until little left, then fight over that? Why is this good exactly? Just because you push all the right buttons, don't mean nothing.

because therefore it is

rosko77's picture
rosko77
35 pencils

Sometimes to get Peace you must fight lttle battles,, it's a goal to sell pizzas leaving a message like this, nice use of the AD ;)

Mr. Green's picture
Mr. Green
109 pencils

I don't think so... Sorry.

thedesignaddict's picture
thedesignaddict
5337 pencils

Nicely done.

bizkit's picture
bizkit
22 pencils

I still cant place what exactly it is that make me feel warm! Very good direction. Kudos

hen's picture
hen
4 pencils

wow...brilliant concept

ace85le's picture
ace85le
3939 pencils

this is great. simple, to the point, and it works.

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Troll's picture
Troll
608 pencils

It looks alright but it's not the greatest idea and it's the same execution for both ads which makes it that much weaker.

gadgets's picture
gadgets
1063 pencils

eat pizza not war....
9 for concept
7 for execution
6 for marketing efficiency

saravoisietequi's picture
saravoisietequi
48 pencils

Smart and simple.

ad lover's picture
ad lover
31 pencils

kool!!

CuriousPencil's picture
CuriousPencil
4227 pencils

Makes my skin crawl. Still can't believe CND hasn't taken these guys to court for misappropriating their logo. Disgraceful.

CuriousPencil's picture
CuriousPencil
4227 pencils

From the CND website:

"Although specifically designed for the anti-nuclear movement it has quite deliberately never been copyrighted. No one has to pay or to seek permission before they use it. A symbol of freedom, it is free for all. This of course sometimes leads to its use, or misuse, in circumstances that CND and the peace movement find distasteful. It is also often exploited for commercial, advertising or generally fashion purposes. We can’t stop this happening and have no intention of copyrighting it. All we can do is to ask commercial users if they would like to make a donation. Any money received is used for CND’s peace education and information work."

http://www.cnduk.org/index.php/information/info-sheets/the-cnd-logo.html

anoldasgupta's picture
anoldasgupta
85 pencils

no...words......its really a gud example of its type

anoldasgupta's picture
anoldasgupta
85 pencils

no...words......its really a gud example of its type

方程式's picture
方程式
10 pencils

Nicely done.

abidmg's picture
abidmg
34 pencils

100% recycled pizza boxes! you make pizzas or boxes?
you say pizza and love but you also say fight for the last slice....
very confusing ad

digital_br's picture
digital_br
23 pencils

amazing, there's no doubt about what that is the message, and what's the meaning of.

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