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Pizza Hut: Mouse hole

Pizza Hut: Mouse hole
Your rating: None Average: 5.9 (7 votes)

Agency: JWT, Delhi, India
Creative Directors: Sachin Das Burma, Sundeep Sehgal
Art director: Gaur K Mukherjee
Copywriter: Sachin Das Burma
Photographer: Shirish Sen

35 Comments

popdistortion's picture 1612 pencils

So Pizza Hut has a little rodent problem?

Desi's picture 1052 pencils

Pizza with cheese. But doesn't work in India culturally. Hardly any indian connect mouse with eating cheese. Most people think mouse eats garbage.

Guest's picture

its not nthn do with culture damn it... its food... evry1 likes to eats pizza...and i not most ppl i think tats wat u thnk..

kre8's picture 993 pencils

desi, are you a suit?

copycomoelcopi's picture 832 pencils

yeah, she must be a suit… an 80s one… :)

instinctive traveller's picture 193 pencils
tiny_wordz's picture 327 pencils

Yawnnnn! sumbody wake me up!!! borring!

the_ashlands's picture 1396 pencils

this has got to be a fake right?? why would pizza hut do an ad that focuses on a mouse hole? this makes no sense to me...

ellehcimeo's picture 3534 pencils

Pizza and vermin are not charming. I don't care if mice eat cheese, I'm not eating that pizza if it's got mice running into the boxes. Terrible connection.

bknowlden's picture 3676 pencils

It needs a line to pay it off.

the_ashlands's picture 1396 pencils

im tring to think of some copy that may enhance this...not sure there is one..

TheAdMad's picture 557 pencils

Looks like a Marlboro box to me :P

www.TheAdMad.blogspot.com

kre8's picture 993 pencils

"now with extra cheese"
?

the_ashlands's picture 1396 pencils

eyah....still....mice and food...i dont think theres a good mix anywhere in that.

kre8's picture 993 pencils

mice have been used for many food related products. probably alot of cheeses....diet pepsi did something...
i think its a creative way of showing it. dont think it needs to be taken so literally.
my mum would look at this and say "oh no, mice and food, bad combo"
are you my mum, ashlands?

the_ashlands's picture 1396 pencils

yes i am your mother...and i thought i tought you better than to go around talkin like a damn fool!

to me..this ad says pizza huts are infested with mice..not very creative to me.

kre8's picture 993 pencils

:)

braindrain's picture 242 pencils

Even giving this ad the complete benefit of the doubt (that mice & food are ok together, no one's going to take it that literally, etc.) it still just says Pizza Hut pizzas have cheese on them. So what?

addyhoch10's picture 2599 pencils

i wouldn't compare pepsi using a mouse with this one.
even for some other food brands it may work if it is a funny little cartoon mouse.
this one really gives the impression that they're having a mice and rats problem in their kitchen.

mice eat cheese but they don't care whether it's good fresh cheese or just a mouldy piece on the floor.

sparkplug's picture 64 pencils

Clearly December work. Stop making ads for the jury, please. Put in a line if it needs one. And by the way,
this visual is a done-to-death one.

slim's picture 1047 pencils

Vermin problem. You people make me laugh.

theassailante's picture 234 pencils

splinter and the ninja turtles will appreciate this.

ram cobain's picture 4 pencils

think it's a simple observation that was lying for all of us to see and NOBODY saw! rub your eyes, guys!!!

addyhoch10's picture 2599 pencils

maybe either the idea or the execution aren't just that good if nobody gets it.

chintan ruparel's picture 1516 pencils

bad work JWT delhi! just becoz its remotely associated to the product doesn't mean its a good idea.

~ old habits die hard, older ones never do ~

drunk dave's picture 1066 pencils

All pizzas have cheese. Shit ad. And not clever enough to be for awards, unless they think it is, which means competition won't be stiff this year.

the_ashlands's picture 1396 pencils
Tero Ylitalo's picture 378 pencils

What if people were walking thru the mousehole? Would it make a difference?

"Pastes like shit."

addyhoch10's picture 2599 pencils

you mean like 'come in all you vermin people, welcome to our Borrowers's world, check out our tasty pizza?'

slim's picture 1047 pencils

What if there is no mousehole? What if the hole is, like, in your brain?

Tero Ylitalo's picture 378 pencils

Slim, poor you.

"Pastes like shit."

ellehcimeo's picture 3534 pencils

What if the mousehole was in outer space? Sorry, couldn't resist! :)

Tero Ylitalo's picture 378 pencils

Okay folks, you mised my point (in other words I wasn't clear enough). What if there were actual people walking thru the hole --> people walk into a mouse hole because there's cheese --> Pizza Hut has a lot of cheese.

A bit too far off? :p

"Pastes like shit."

ellehcimeo's picture 3534 pencils

Okay! That's kind of funny!

the_ashlands's picture 1396 pencils

id say its a bit too far off..neither have i ever seen people stickin their fingers in real mouse holes in an efort to find cheese, nor do i think pizza hut would want to equate their customers with vermin.

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