Advertisement

Eau de Pizza Hut

Agency: 
Published/Aired: 
February 2013
Description: 

Print ad to promote Pizza Hut's irresistible new scent, Eau de Pizza Hut. Yes, it's real. Yes, it smells like pizza (freshly cooked dough, to be precise).

Yeah. We bottled it. Find it at facebook/pizzahutaustralia.

Advertising Agency: M&C Saatchi, Sydney, Australia
Executive Creative Director: Ben Welsh
Creative Directors: Shane Gibson, Phil Leece
Art Director: Cameron McDonald
Copywriter: George Organ

Comments (16)

Log in or register to post comments

Highest Rated

olimurugavel's picture
olimurugavel
Activity Score 72

Its a good help for a bad baker... :)

Oli Murugavel
I love any and all situations where you celebrate creativity

bate_palmas's picture
bate_palmas
Activity Score 1479

Is it true?

kleenex's picture
kleenex
Activity Score 43349

100% true. At first this was supposed to be joke, BUTTTTTTT soooooo many people online said yes to it Pizza Hut Canada just had to come out with a limited edition Pizza Hut Fragrance.

ivan's picture
ivan

Wow. That's so cool. :)

chinaski's picture
chinaski
Activity Score 951

legendary fail.

andylefty's picture
andylefty
Activity Score 4535

O my God i do love this. I want it.

Spanky's picture
Spanky
Activity Score 4899

dumb

venom_elite's picture
venom_elite
Activity Score 772

Interesting idea but sweet mother of God the artwork is bad in this...

Ziggiy's picture
Ziggiy
Activity Score 47

yeah, like everybody wants to smell like pizza...

ZBZ

MalGachyver's picture
MalGachyver
Activity Score 41

There are better ways to get laid with a chubby girl

Nicole_Sz's picture
Nicole_Sz
Activity Score 2

Or, Just take a job at Pizza Hut, I guarantee you will smell exactly like it after your shift

Nike Diesel's picture
Nike Diesel
Activity Score 13630

i have to say this is pretty awesome. really cool gimmick but i'm not really feeling this print ad.

Spanky's picture
Spanky
Activity Score 4899

I don't think the agency came up with the idea for the perfume. From what I can tell, It came from Pizza Hut Canada's Facebook team. They photoshooped a Pizza Hut logo onto a bottle of perfume and asked what it should be called. They got a lot of responses, so someone higher up decided to produce it for real.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

I had a strange feeling about this since I saw the print ad a while back ago. Don't remember if it was on damnlol or sth similar.
Anyways, kudos to the client for doing this and not so much to the agency.
And thanks btw.

D.B.'s picture
D.B.
Activity Score 66

Awesome ad. I can't believe they made this into a real scent but either way, it's weird and wonderful!

raynold's picture
raynold
Activity Score 336

brilliant USP for the product...

olimurugavel's picture
olimurugavel
Activity Score 72

Its a good help for a bad baker... :)

Oli Murugavel
I love any and all situations where you celebrate creativity

Advertisement