19 comments

RAIMUNDO's picture
RAIMUNDO
4 pencils

ok

PeteHH's picture
PeteHH
202 pencils

Way better than the other one. Still not outstanding.

chintan ruparel's picture
chintan ruparel
1516 pencils

hehe, this one's good

~ old habits die hard, older ones never do ~

ellehcimeo's picture
ellehcimeo
3522 pencils

This one is not that good at all. The person who cuts the pizza in the kitchen gets quite grubby, this doesn't indicate thickness AT ALL. Just messiness.
If they had shown a pizza wheel cutter that had a really unusually large blade, then I'd say it says "thick".

PeteHH's picture
PeteHH
202 pencils

Agree with ellehcimeo.

marcos quinteiro's picture
marcos quinteiro
22 pencils

nice one, although i agree with allehcimeo...it could be better....

addyhoch10's picture
addyhoch10
2592 pencils

i wouldn't want them pimpled pizza hut guys to go 'handdiving' in my pizza.

hang-the-dj's picture
hang-the-dj
1262 pencils

Another scam, but this is one is less crappy then the previous one.

drizae's picture
drizae
503 pencils

Agreed.

Fail Harder.

spart1968's picture
spart1968
12 pencils

Could have done more here. I prefer all-american concept of 'eating blueberry pie', with evidence on people's faces. Just a thought - as it's meant to be deep-pan, lots of topping, etc.

advertisingenius's picture
advertisingenius
60 pencils

The line "Deep Pan Pizzas" is what makes the ad work. It doesnt imply messiness. Once you read the line you should get that this is one deep pizza. It's actually pretty smart.

The shops in India do some pretty good work.

ripster's picture
ripster
152 pencils

does it really makes the ad work?

Of course, it doesnt imply messiness if you read the line. However this makes it too constructed instead of being smart.

when i look at the cutter, it could imply that the chef is not keeping his hands clean, that hygiene is no big deal at pizza hut, that the cutter has fallen into the ingredients or sauce, etc.

the idea should only imply one thing very clearly, but unfortunately it does not do this here.

some shops in india do very fresh work

slim's picture
slim
1047 pencils

Agree. Really solid idea, nicely executed. The only mess around here is the inside of ellechimio's head.

ellehcimeo's picture
ellehcimeo
3522 pencils

Nice one Slim. Keep the berating comments coming. They are so helpful.

kc_brock's picture
kc_brock
703 pencils

selling 2 different products in a 2 piece campaign.

pretty weak.

rd

act's picture
act
535 pencils

weak.

advertisingenius's picture
advertisingenius
60 pencils

This ad only implies one thing. If you look at it and see "Pizza Hut has bad hygiene", you're missing the point. I agree with the comments on the other ad for thin crusts...where it looks like it was selling another product. But this ad is the better of the two.

However I think one problem evident is that people arent reading this ad. They are just looking at the picture and then looking at the logo.

deep_tracy's picture
deep_tracy
588 pencils

yes. this is a smaller pile of shit than the other one.

pindaro's picture
pindaro
526 pencils

disgusting.

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