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Pizza Hut: Cat

Pizza Hut: Cat
Your rating: None Average: 6.1 (48 votes)

Advertising Agency: Ogilvy & Mather, Malaysia
Executive Creative Director: Daniel Comar
Head of Art: Gigi Lee
Art Directors / Copywriters: Mag's Lim, Daniel Loo
Designer: Anne Yong

27 Comments

sunilcreates's picture 99 pencils

no way..... not recommendable

david.jaumes's picture 34 pencils

not so readable, the cat is as white as the background...

everartz's picture 7251 pencils

am i missing something?

| Everartz |

sirvan's picture 28132 pencils

It's so warm that the cat wants to sleep on it? Is that it?

+++

"I love some things, and don't love some other things."

Jaap Grolleman's picture 6306 pencils

Good ads are simple. So yes, this one is simple.
Warm pizza's is a good USP for any pizza delivery service.

firebug's picture 1087 pencils
3

NO

raghavendra's picture 238 pencils
8

there is no element in that room that can absorb heat. no black bodies around.
so a hot surface will certainly help the cat stay warm and go to sleep.

if it's good enough for a cat, who's is absorbing the warmth.
it should be good enough for the person, who has the pizza

nice.

Mirikuaro's picture 340 pencils

Almost there

aldemar's picture 45 pencils

It is not advisable that an animal has near contact with the food.

chris myles's picture 435 pencils

i agree with you aldemar. maybe it is to highlight the fact that the pizza is so hot or warm to make you comfortable and eat it.

morse's picture 8308 pencils
9

My cat literally used to do that.

What hath God wrought

CopyRight's picture 717 pencils

good job, message simply delivered. No need to complicate things

Vargais's picture 842 pencils
6

i love cats but this ad I just like

Life is a joke. Laugh.

CurryJ's picture 959 pencils

one medium size pizza with a topping of cat fur please!!!!

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I think; therefore I am

rolling.stone's picture 2750 pencils

this is sweet

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~ Quite obviously, I have gathered no moss ! ~

silvi's picture 4174 pencils

SI la idea es que la pizza aún está caliente y el gato está feliz por eso, deberían haber elementos invernales afuera, que demuestren que hace frío, no?

mgriff21's picture 598 pencils
7

This os clever. It was a little hard to see what it said on the pizza box.

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

kamilwoojcik's picture 141 pencils

The cat should be more "on the first plan". But it's smart

cef's picture 555 pencils

pizza for cats..
it was nice, when the child fallasleep on "soft bread", but not in this...

satrianee's picture 3782 pencils
5

idea could be much stronger if we see somebody or something saying that the box has just arrived. this way it seems there is only left overs in the box.

Pombooie's picture 372 pencils

Jesus Guys. This ad is simple ie cats love to sleep where it's warm... So it chooses the pizza box because it contains oven hot pizza. Ta dah! Not rocket science. really, some of the feedback is appalling, why on earth you lot bother commenting is beyond me. I like this ad.

shadow's picture 485 pencils

Not everyone knows that cats like to sleep where it's warm. Moreover, in Africa everywhere is warm and so I really don't see a strong 'pizza message' in this ad. Only some white cat who is bored with life.

Pombooie's picture 372 pencils

The only people who don't know that cats like to sleep in warm spots are the ignorant. It really is such a leap in thinking - but it does require a brain. Sure, I understand why jellyfish and amoeba might not get this ad, but not people who profess, by their subscription to this website, to be a part of the communications industry. Our very existence, as creative people, depends on curiosity, audacity and a need to know. A blinkered, stay in a dark closet, and make excuses attitude is not acceptable. I'm sick of seeing good worked panned by people who appear to have the intellect of a bushel of wheat. Get real people and start thinking before you start commenting.

shadow's picture 485 pencils

Why doesn't that surprise me?
Anyway I can see you belong to the school of thought which theorizes that anyone who doesnt think or act the way I do is ignorant. Clearly you are one of those disappointed scientists and no amount of your criticism or insult will shake the foundations of my perception that all ads must make complete meaning irrespective of socio-cultural barriers, if they should be accepted globally. Have a nice day.

Fryzero's picture 38 pencils

totally agree.. the ad explains more than just the heat of the pizza delivered but also the clearity,good service,the affection of it..cat is just an used symbol there..Good job

Guest's picture
2

from a creative stand point, it's not bad.

from a consumer point of view, i'm not tempted at all.

chovaleoni's picture 15 pencils
8

I'm thinking orange tabby on the pizza box in a white environment would have conveyed heat quicker than a white cat... but I suspect the intention was to contrast the pizza with the sterile, icy white, ultra modern environment ... i.e. hot comfort food for a cold, calculated world. Love the idea... but it may need to read a bit quicker.

Words truly, Chovaleoni

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