Pizza Hut: Bride
Advertising Agency: BBDO Guerrero Ortega, Manila, Philippines
Creative Directors: Joel Limchoc
Art Directors: Joel Limchoc, Mich Uy
Copywriter: Tiffany King
Photographer: Dindo Villaester
Producer: Al Salvador
Published: April 2007
30 Comments
Cool, but already been done. Exact same idea. Check out links:
http://adsoftheworld.com/media/print/tnt_express_pregnant_lady
http://adsoftheworld.com/media/print/tnt_express_policeman
hey mate! yeah but this is executed much better i think.
This execution is painful bad!!!
Once again, this proves that not all Cannes winning works are great work! Some are not refreshing stuffs...probably ripped off from old New York Festivals or somewhere....
www.michaelwongcc.com
"stuffs" hahahahahaha!
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In the absence of great work, nothing else matters.
I saw those ads, too. The TNT Express ones are for a parcel delivery service, so it looks like the pregnant woman and the policeman IS the cargo. Whereas with these Pizza Hut ads, it looks like the bride, SWAT team, and doctors "hitched" with the Pizza delivery guy.
I think these Pizza Hut ads translate the idea of the product's benefit better. Who checks in a pregnant lady at a parcel service so she can get to a hospital?
yes and i think the concept is much better for the TNT delivery because they are actually delivering any number of things, pizza hut just delivers pizza, and if they did have a bride on the bike does that mean the bride would take priority over the pizza that is getting cold? thanks for the link wkanaan!
Not much of a breeze on any of the models - I think the visual looks a bit odd because of it.
Yup, Guerrero doing his rip off again!
Anyway, no wonder bladee Pizza Hut is always late. Shit!
www.michaelwongcc.com
For a Creative Director, you sure need grammar lessons. The plural of "stuff" is "a lot of stuff", not "stuffS."
What's with all the hating? This won a Bronze for an Asian country, so be happy for 'em!
I'm happy happy for them.
(Despite I didn't like the idea the first time I saw it)
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/// The clock is laughing in my face ///
The bride is going to be there "hot and on time", good one.
so when i order a pizza i get two brides? doesn't sound like a good deal to me. i'd rather some cheesy bread.
you only get one. but if you order now you'll get a mother in law.
OK! 10 points to everybody who pointed out the obvious similarity to TNT. Now, we need to rank you all on the humour and bitchiness scale.
C
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http://cc-portfolio.blogspot.com | http://www.selectiveamnesia.org | http://www.flickr.com/photos/ravages
At least when they copied it they executed it better.
better execution, besides i think everything we are seeing here probably was made for someone before maybe not but in the advertising world this kind of "creative coincidences" always happen who can say no?
better execution than the TNT Express ads
http:\\www.artissionary.blogspot.com
Better execution or not, won a bronze Lion or not, the idea isn't fresh. Any creative who'd spend a little bit of thinking would most likely stumble on an execution such as this.
Oh wow!! I thought I jumped into a time machine and was in the 1980's! Lame and over used.
David Byrne
http://www.afterbyrne.com
Can't agree more!
www.michaelwongcc.com
Yep. Was it an Audi or Renault 'quick'campaign last week?
The organ delivery? The bride? The pizza guy? Veeery similar line thinking.
>>>> That's not an ad. THIS is an ad.
Go, ROGER! Out more similar ads! That's what you do best, eh?
Sourpuss
Love this one.
the ad looks fake. and the idea is not hot and fresh!
fake lighting. fake retouching. fake reflection on the motorbike. fake shadow.
WHAT ARE YOU TALKING ABOUT!!
the retouching is great :@ just look at that frozen hair! maybe that country is pretty pretty cold
It's called hairspray, kid.
that's the word I was looking for!
but you are wrong old man, it is enamel spray
I like the TNT "version" more realistic and effective.
and I agree that the shadows are really baaaad.
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I was here but now I'm gone.