Pizza Hut Australia: Eau de Pizza Hut

Yeah. We bottled it. Find it at facebook/pizzahutaustralia.

Print ad to promote Pizza Hut's irresistible new scent, Eau de Pizza Hut. Yes, it's real. Yes, it smells like pizza (freshly cooked dough, to be precise).

Advertising Agency: M&C Saatchi, Sydney, Australia
Executive Creative Director: Ben Welsh
Creative Directors: Shane Gibson, Phil Leece
Art Director: Cameron McDonald
Copywriter: George Organ
Published: February 2013

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bate_palmas's picture
1479 pencils

Is it true?

kleenex's picture
29454 pencils

100% true. At first this was supposed to be joke, BUTTTTTTT soooooo many people online said yes to it Pizza Hut Canada just had to come out with a limited edition Pizza Hut Fragrance.

ivan's picture

Wow. That's so cool. :)

Ivan Raszl, admin of AotW

chinaski's picture
951 pencils

legendary fail.

andylefty's picture
4537 pencils

O my God i do love this. I want it.

Spanky's picture
4898 pencils


venom_elite's picture
747 pencils

Interesting idea but sweet mother of God the artwork is bad in this...

Ziggiy's picture
47 pencils

yeah, like everybody wants to smell like pizza...


MalGachyver's picture
41 pencils

There are better ways to get laid with a chubby girl

Nicole_Sz's picture
2 pencils

Or, Just take a job at Pizza Hut, I guarantee you will smell exactly like it after your shift

Nike Diesel's picture
Nike Diesel
13389 pencils

i have to say this is pretty awesome. really cool gimmick but i'm not really feeling this print ad.

Spanky's picture
4898 pencils

I don't think the agency came up with the idea for the perfume. From what I can tell, It came from Pizza Hut Canada's Facebook team. They photoshooped a Pizza Hut logo onto a bottle of perfume and asked what it should be called. They got a lot of responses, so someone higher up decided to produce it for real.

Nike Diesel's picture
Nike Diesel
13389 pencils

I had a strange feeling about this since I saw the print ad a while back ago. Don't remember if it was on damnlol or sth similar.
Anyways, kudos to the client for doing this and not so much to the agency.
And thanks btw.

D.B.'s picture
66 pencils

Awesome ad. I can't believe they made this into a real scent but either way, it's weird and wonderful!

raynold's picture
336 pencils

brilliant USP for the product...

olimurugavel's picture
72 pencils

Its a good help for a bad baker... :)

Oli Murugavel
I love any and all situations where you celebrate creativity

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