Beatboxer's picture
1517 pencils

I like the creative thinking... It's a very nice and simple ad. It gets the message through!

And in the art direction, by fading the food, they highlight the brand image as well. I think the composition works.

k-rocka's picture
426 pencils

There was an ad with the exact same idea for headphones done a while back, fading an image of a screaming kid.

val's picture
93 pencils

yes,is the same idea!

ivan's picture

Same treatment rather.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

And there's a HUGE difference between the two.
Sorry, I couldn't resist commenting here on the subject.
But it just bothers me extremely (and annoys me, to be frank) when people can not distinguish one from the other. I've put myself in a pretty big trouble with that kind of slip of the tongue in the past. And boy, did I learn a lesson...

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

couldn't agree more. "Done" is said far too often on this site. Like that's any kind of argument. And most the time, the ad hasn't been done before, but the medium has been used in a similar manner, or the way the visuals were treated is similar. My friends - that doesn't mean that the ideas are the same. You guys (and girls) have got to learn the difference.

I read a bunch of comments on a Superman ad that used an elevator as its medium, and all people could say was that it was a terrible idea because the 'elevator' thing had been done already. That's crazy talk. That's like saying we can't use the internet anymore because it's been used before.

That's my rant for the day.

Rusio's picture
326 pencils

And before the BOSE one. This campaign won Bronze in Cannes 2004.

U.S Trust
Quietly building wealth for individuals and family.

klaussnow's picture
1675 pencils

what the hell, how does this ad even translate on paper?

... its already been done...

ivan's picture

Yeah, it's a production nightmare. But with proper planning and separating the artwork for every newspaper separately to make sure you get the desired result it can work.

puppiepoppy's picture
1634 pencils

I think this is a crappy ad, as the main visual didn't really works with the product. Pizza, in fact, don't really smell that horrible, not at all in fact! Hence, visual and product linkage is sooooo damn weak.

fotdot's picture
673 pencils

Interesting thought. I think it's trying too hard and at the same too simple for its own good.

no-ideas-original's picture
106 pencils

no ideas original

I like it though

Fk Mikenj's picture
Fk Mikenj
197 pencils


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