Comments (30)

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the_ashlands's picture
Activity Score 1394

hahah...very simple! very clever!...that is assuming its to be a billboard anyhow....

mrtalented's picture
Activity Score 2171

it reminds me of cannes winner condom ads.

lsadunb's picture
Activity Score 571

Very good. I am really surprised with Costa Rica.

bknowlden's picture
Activity Score 3647

Objectively though, do you think someone not too computer saavy would get it?

Jonny Lonestar's picture
Jonny Lonestar
Activity Score 282

yes awesome for micro machines for designers and art directors... which i guess is who you're going at for awards right? to children, your main audience, this may mean absolutely nothing.

that said, it is quite cool.

sloppy4's picture
Activity Score 1494

no mas.

No fixed abode's picture
No fixed abode
Activity Score 380

Totally. Ads for Advertising people. We're always worried about the resolution of images etc. Mum and the kids would have no idea. Smart though

hang-the-dj's picture
Activity Score 1262

"Mum and the kids would have no idea"? What are you people talking about?

On the planet I live on, every kid over the age of 4 knows more about computers than their grandparents and as for that 'mum' comment, well, in Australia women are allowed to use computers.

Seriously, wake up folks.

Rog's picture
Activity Score 6082

Presuming we're talking toy cars. Cool.
Interesting billboard - the visual changing as you approach it.

>>>> That's not an ad. THIS is an ad.

Mo's picture
Activity Score 648

This is smart. Cooool.

No fixed abode's picture
No fixed abode
Activity Score 380

Not disputing that Mum and the kids know heaps about puters. But what do they know about imaging software, photoshop etc ? Before I got into advertising, this ad would have meant nothing to me, though I knew a fair bit about computers, because I never spent much time manipulating images.

Still think it's an ad for ad people for a brand where a bunch of ineffective work has been awarded to hell. When I was a kid, what used to sell these toys was ads showing the cars doing mean jumps over couches with offensive electric guitars playing in the background. I'd run off to my mum and she'd tell me to piss off the first 49 times and then relent. I'll be damned if this isn't still the case.

Still think I would have liked to have had it in my folio as a student though.

Jonny Lonestar's picture
Jonny Lonestar
Activity Score 282

hah yes. blaring electric guitars, really loud "AWESOME SURFER DUDE!!!!" VO. and i bought and bought. (or rather begged mom to buy )

yellowcow's picture
Activity Score 23


Skor's picture
Activity Score 208

I just sat there, waiting for the ad to load and the pixelation ot go away....

and I waited and waited and waited...

carlo's picture
Activity Score 163

Hahaha, clever... Though if this really went on, i'm not so sure if the client liked it.


Because great designs need no further explanation.

DK's picture
Activity Score 43

Good idea. Very poor advertising

me thinks's picture
me thinks
Activity Score 722

Oomphtastic. I love it.

If not mom n kids the target audience will definitely get it.

drunkard's picture
Activity Score 113

Brilliant Idea!!!

JELLYGOOSE's picture
Activity Score 88

Ohh god which kid or mom will know the relation between the pixel and being micro... Ads for ad people!

liar's picture
Activity Score 384

what is micro machine do anyway?

vwray81's picture
Activity Score 256

They don't do anything really. They're just toy cars that are really really small. I played with them when I was a kid. Didn't know they are still around until I saw this ad though.

vwray81's picture
Activity Score 256

Pretty clever. But I agree that many people will not get it. I like it though!

act's picture
Activity Score 535

not bad. not bad.

sold's picture
Activity Score 3305

this work for the target?
internet-people know about pixels and image files?
99% of my european friends (out of ad-world, of course) still send me LARGE pictures taked from their digital-cams with HUGE megapixels, they just don't know how to reduce a image file to send by e-mail...
they don't know what means this pixelate image...
ad for ad-man

cpaz's picture
Activity Score 4

Buena idea, ejecución simple. Es una buena pieza.

ozamu's picture
Activity Score 60

Jajajajaja...Entretenida pieza, si ya genera una sonrisa ya tiene puntos a favor...Concepto simple ejecucion creativa que mas se puede pedir...Bien costa rica...Buena pieza

R®'s picture
Activity Score 115

done by golf.... same art... red golf, pixelated...
and the line is: "...Adults only" or smthn like that...

Boony wants a beer's picture
Boony wants a beer
Activity Score 380

In no way is that the same idea.

And who the hell are 'golf' anyway? Are you talking about the VW Golf?