Piscine Castiglione pool builders: Paradise
Are you sure paradise is up there?
Advertising Agency: cayenne, Milan, Italy
Creative Directors: Giandomenico Puglisi, Stefano Tumiatti
Art Director: Livio Gerosa
Copywriter: Caterina Calabrò
Photographer: Daniele Poli
Published: September 2009



9 Comments
hmm this one isn't going to win an award for art direction
Irrelevant in my opinion.
An exemple of use of angels and this frame that works nice:
http://www.ccsp.com.br/novo/pop_pecas.php?id=24608
The Terra one is better.
This one is not incredible
Italian quality...
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http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
Horrible execution
What a cut-and-paste job.
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Why not if the light comes from there?
I really hope that up there is nothing similar to that pool. Looks like a quick sketch in paint. They must have used some type a pool filter for the special effects. I would’ve taken an image of a fish populated water, I’m sure it would’ve looked happier.