Pirelli Tyres: Smoke, 3

Smoking is highly addictive, don't start.
Prielli custom tyres \ Riders vice.

Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Comand Cristian
Copywriter: Vicky Gitto, Matteo Lazzarini
Photographer: Paolo Franco
Published: November 2010


Guest's picture

So? Why should i buy these tyres?
It's a joke.

Cutarica's picture
3451 pencils

slightly slightly better than the others from the campain, but still low.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

You can just tell they're from Italy ;p I like the insight, but smoking tyres is something negative, as it means poor grip. I doubt Pirelli wants to associate itself with that.

zygothism's picture
3 pencils

Could have been nicer.
BTW, on the right of the ad, Pirelli is written "Prielli".

Dzsoi's picture
7194 pencils

I don't like the fact they are joking about smoking for the sake of selling tyres.

Fussy's picture
38 pencils

It's a fucking fake. Totally sheet.


morse's picture
16752 pencils

This went completely over my head.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

piratasolar's picture
149 pencils

Buen arte, pésima idea.

shahidali's picture
4069 pencils

Whats the idea? For once i thought its an anti smoking campaign. Or may be, it is. Who knows.
I've seen Italian agencies consistently producing ads based on vagueness and not connecting it to any idea. Is it that we don't understand those consumers?


Tisha's picture
22 pencils

I dont know... I think the public they are focus in, would find atractive this kind of ad

Filipello Manuela's picture
Filipello Manuela
235 pencils

Quindi le gomme Pirelli inquinano?
Il messaggio non mi sembra chiarissimo. E Pirelli merita di più (ricordate carl lewis??)
Una tiratina d'orecchie al team creativo.

vinay pandey's picture
vinay pandey
26 pencils

not get it....

JustinCarrasquillo's picture
563 pencils

bad. ass.

Beamen's picture
225 pencils

This one is great! I don't like the two others but this one works a lot. Need to be a rider to understand. ;)

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