Pirelli Tyres: Smoke, 2

Smoking can cause circulation problems.
Prielli custom tyres \ Riders vice.

Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Comand Cristian
Copywriter: Vicky Gitto, Matteo Lazzarini
Photographer: Paolo Franco
Published: November 2010

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8 comments

New Nice and Fun's picture
New Nice and Fun
377 pencils

Interesting "détournement" , but does not make me want to buy Pirelli's tyres

Guest's picture
Guest

Y&R Italy sucks

Guest's picture
Guest

So bad.

fragile's picture
fragile
14 pencils

Are you joking? Is it a student's work?

morse's picture
morse
15659 pencils

The photography is good, but other than that it's confusing.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Tspot's picture
Tspot
240 pencils

The "riders vice" tagline tells me that Pirelli tires are being compared to cigarettes in that they cause smoke and circulation problems. Am I reading this correctly? These sound like terrible tires.

blacksmurf's picture
blacksmurf
200 pencils

"what is the point" is the correct question.

easy to say "art director".

Filipello Manuela's picture
Filipello Manuela
235 pencils

Posizionamento errato.
(Bad ad)

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