Pirelli Tyres: Smoke, 1

Protect chicks: don't make them breathe your smoke.
Prielli custom tyres \ Riders vice.

Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Comand Cristian
Copywriter: Vicky Gitto, Matteo Lazzarini
Photographer: Paolo Franco
Published: November 2010

10 comments

Wordnerd's picture
Wordnerd
6660 pencils

what's their point?

Cutarica's picture
Cutarica
3451 pencils

why would i buy their tyres? cos they smoke girls away?
no buying motivation, sorry.

Fussy's picture
Fussy
38 pencils

It's a fucking fake. Totally sheet.

Fussicat

morse's picture
morse
16530 pencils

Protect chicks? Seriously? haha!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

piratasolar's picture
piratasolar
149 pencils

El peor de la serie, por lejos.

Yarp's picture
Yarp
387 pencils

Wow, this is one is really bad.

Filipello Manuela's picture
Filipello Manuela
235 pencils

Non ci siamo ragazzi,
(What's the point?)

simon.gross's picture
simon.gross
541 pencils

Great series. I thought it was weird at first, leveraging smoking warnings, and that part I don't agree with.

But the ads will appeal to the target PLUS they'll encourage the target to rip their tyres to bits. Which is obviously gonna make Pirelli very, very happy indeed.

vinay pandey's picture
vinay pandey
26 pencils

anything .......................

XQuantum's picture
XQuantum
63 pencils

This one just fails =/

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