Pirelli Truck Tyres: Noah's Ark

New truck tyres serie 01. Safe transport, updated.

Advertising Agency: Lowe Pirella Fronzoni, Rome, Italy
Creative Directors: Francesco Taddeucci, Luca Albanese
Art Director: Alessandro Izzillo
Copywriter: Daniele Dionisi
Photographer: Alessandro Bavari
Illustrator: Alessandro Bavari

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17 comments

morse's picture
morse
15922 pencils

I'm not sure I get the idea...

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

The JACK's picture
The JACK
438 pencils

now this is great... morse!!!!

ignitionspark's picture
ignitionspark
212 pencils

Looks Good!

Lazarus's picture
Lazarus
1502 pencils

Average.

Roger Keynes's picture
Roger Keynes
5498 pencils

Not quite, amici.

Will Think for Salary

corporal_hicks's picture
corporal_hicks
365 pencils

Good execution

blacksmurf's picture
blacksmurf
200 pencils

only good art direction.
Idea is too forced.

easy to say "art director".

Glut's picture
Glut
3947 pencils

very forced idea.

CommandZ's picture
CommandZ
2474 pencils

Great job on the image. The idea, not so much.

atb2005's picture
atb2005
13567 pencils

I like it. It's interesting, eye catching. People should stop being so prejudiced against Italian advertising. Not everything that comes out of that country is crap.

mariaose's picture
mariaose
12 pencils

Great idea, great art direction.

Paolo Buatti's picture
Paolo Buatti
645 pencils

Good art, no idea.

Bob Bottillieri's picture
Bob Bottillieri
15 pencils

I like it! Good art direction and good execution!

Estefania81's picture
Estefania81
13 pencils

I get it! it's good idea, guys c'mon! Very catchy and good execution. what's next?

Sarah80's picture
Sarah80
207 pencils

Bavari is simply the best. Great job and great art direction. I like it. :-)
Lazarus, next time be a little bit more generous. ;-)

Hadrons's picture
Hadrons
5743 pencils

Smart concept & great image.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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