Pirelli Truck Tyres: Noah's Ark
New truck tyres serie 01. Safe transport, updated.
Advertising Agency: Lowe Pirella Fronzoni, Rome, Italy
Creative Directors: Francesco Taddeucci, Luca Albanese
Art Director: Alessandro Izzillo
Copywriter: Daniele Dionisi
Photographer: Alessandro Bavari
Illustrator: Alessandro Bavari


18 Comments
I'm not sure I get the idea...
What hath God wrought
now this is great... morse!!!!
Looks Good!
Average.
Not quite, amici.
Will Think for Salary
well done.
http://www.facebook.com/profile.php?id=1201459255&v=info
Good execution
only good art direction.
Idea is too forced.
easy to say "art director".
very forced idea.
Great job on the image. The idea, not so much.
I like it. It's interesting, eye catching. People should stop being so prejudiced against Italian advertising. Not everything that comes out of that country is crap.
Great idea, great art direction.
This is awesome. Both idea and art direction is great.
Good art, no idea.
I like it! Good art direction and good execution!
I get it! it's good idea, guys c'mon! Very catchy and good execution. what's next?
Bavari is simply the best. Great job and great art direction. I like it. :-)
Lazarus, next time be a little bit more generous. ;-)
Smart concept & great image.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL