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Smoke, 3

Agency Network: 
Published/Aired: 
November 2010
Description: 

Print advertisment created by Y&R, Italy for Pirelli, within the category: Automotive.

Smoking is highly addictive, don't start.
Prielli custom tyres \ Riders vice.

Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Comand Cristian
Copywriter: Vicky Gitto, Matteo Lazzarini
Photographer: Paolo Franco

Comments (14)

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Highest Rated

shahidali's picture
shahidali
Activity Score 4069

Whats the idea? For once i thought its an anti smoking campaign. Or may be, it is. Who knows.
I've seen Italian agencies consistently producing ads based on vagueness and not connecting it to any idea. Is it that we don't understand those consumers?

shahid

Guest's picture
Guest

So? Why should i buy these tyres?
It's a joke.

Cutarica's picture
Cutarica
Activity Score 3451

slightly slightly better than the others from the campain, but still low.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

You can just tell they're from Italy ;p I like the insight, but smoking tyres is something negative, as it means poor grip. I doubt Pirelli wants to associate itself with that.

zygothism's picture
zygothism
Activity Score 3

Could have been nicer.
BTW, on the right of the ad, Pirelli is written "Prielli".

Dzsoi's picture
Dzsoi
Activity Score 8528

I don't like the fact they are joking about smoking for the sake of selling tyres.

Fussy's picture
Fussy
Activity Score 38

It's a fucking fake. Totally sheet.

Fussicat

morse's picture
morse
Activity Score 18006

This went completely over my head.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

piratasolar's picture
piratasolar
Activity Score 149

Buen arte, pésima idea.

shahidali's picture
shahidali
Activity Score 4069

Whats the idea? For once i thought its an anti smoking campaign. Or may be, it is. Who knows.
I've seen Italian agencies consistently producing ads based on vagueness and not connecting it to any idea. Is it that we don't understand those consumers?

shahid

Tisha's picture
Tisha
Activity Score 22

I dont know... I think the public they are focus in, would find atractive this kind of ad

Filipello Manuela's picture
Filipello Manuela
Activity Score 235

Quindi le gomme Pirelli inquinano?
Il messaggio non mi sembra chiarissimo. E Pirelli merita di più (ricordate carl lewis??)
Una tiratina d'orecchie al team creativo.

vinay pandey's picture
vinay pandey
Activity Score 26

not get it....

JustinCarrasquillo's picture
JustinCarrasquillo
Activity Score 563

bad. ass.

Beamen's picture
Beamen
Activity Score 225

This one is great! I don't like the two others but this one works a lot. Need to be a rider to understand. ;)

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