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Smoke, 2

Agency: 
Published/Aired: 
November 2010
8340
Description: 

Print advertisment created by Y&R, Italy for Pirelli, within the category: Automotive.

Smoking can cause circulation problems.
Prielli custom tyres \ Riders vice.

Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Comand Cristian
Copywriter: Vicky Gitto, Matteo Lazzarini
Photographer: Paolo Franco

Comments (8)

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Highest Rated

Filipello Manuela's picture
Filipello Manuela
Activity Score 235

Posizionamento errato.
(Bad ad)

New Nice and Fun's picture
New Nice and Fun
Activity Score 377

Interesting "détournement" , but does not make me want to buy Pirelli's tyres

Guest's picture
Guest

Y&R Italy sucks

Guest's picture
Guest

So bad.

fragile's picture
fragile
Activity Score 14

Are you joking? Is it a student's work?

morse's picture
morse
Activity Score 17883

The photography is good, but other than that it's confusing.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Tspot's picture
Tspot
Activity Score 241

The "riders vice" tagline tells me that Pirelli tires are being compared to cigarettes in that they cause smoke and circulation problems. Am I reading this correctly? These sound like terrible tires.

blacksmurf's picture
blacksmurf
Activity Score 200

"what is the point" is the correct question.

easy to say "art director".

Filipello Manuela's picture
Filipello Manuela
Activity Score 235

Posizionamento errato.
(Bad ad)

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