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Smoke, 1

Agency: 
Published/Aired: 
November 2010
Description: 

Protect chicks: don't make them breathe your smoke.
Prielli custom tyres \ Riders vice.

Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Comand Cristian
Copywriter: Vicky Gitto, Matteo Lazzarini
Photographer: Paolo Franco

Comments (10)

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Highest Rated

XQuantum's picture
XQuantum
Activity Score 63

This one just fails =/

Wordnerd's picture
Wordnerd
Activity Score 6692

what's their point?

Cutarica's picture
Cutarica
Activity Score 3451

why would i buy their tyres? cos they smoke girls away?
no buying motivation, sorry.

Fussy's picture
Fussy
Activity Score 38

It's a fucking fake. Totally sheet.

Fussicat

morse's picture
morse
Activity Score 17364

Protect chicks? Seriously? haha!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

piratasolar's picture
piratasolar
Activity Score 149

El peor de la serie, por lejos.

Yarp's picture
Yarp
Activity Score 385

Wow, this is one is really bad.

Filipello Manuela's picture
Filipello Manuela
Activity Score 235

Non ci siamo ragazzi,
(What's the point?)

simon.gross's picture
simon.gross
Activity Score 541

Great series. I thought it was weird at first, leveraging smoking warnings, and that part I don't agree with.

But the ads will appeal to the target PLUS they'll encourage the target to rip their tyres to bits. Which is obviously gonna make Pirelli very, very happy indeed.

vinay pandey's picture
vinay pandey
Activity Score 26

anything .......................

XQuantum's picture
XQuantum
Activity Score 63

This one just fails =/

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