Pirelli: Panda

Cinturato P4 and P6. There's nothing eco-friendlier on the road.

Advertising Agency: Leo Burnett, Milan, Italy
Creative Directors: Enrico Dorizza, Sergio Rodriguez
Art Director: Roberto Piazza
Copywriter: Matteo Lazzarini
Published: October 2008

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28 comments

Guest's picture
Guest

Nice, but don't you think that the panda is looking sad?

www.vamosfalarmal.com.br

Guest's picture
Guest

s. u r right.

@mbi

Guest's picture
Guest

they could´t find a "mad" tire.

Gualcor's picture
Gualcor
972 pencils

yes, he's sad because he doesn't have a pair of wheels

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Guest's picture
Guest

Ok.

Guest's picture
Guest

Is Pirelli extinguishing?

very bed and seen so many times.

Guest's picture
Guest

He's sad because the ad is sad...

Guest's picture
Guest

Eco-friendly? Ok, tell me why in the baseline. Sorry but Pirelli logo is not enough to explane this product plus.

Guest's picture
Guest

havent't you heard? panda's now come stock with pirelli diablo supercorsa pro's :P

the whole panda as a symbol for nature is getting tiresome.

Guest's picture
Guest

truely its a good ad, in the contex of eco friendly

everartz's picture
everartz
7611 pencils

the concept is nice but the art is at an early stage, this could have been taken to a better result

| Everartz |

Guest's picture
Guest

excellent idea. good execution. the thing is why should panda look always sad.

@mbi

Guest's picture
Guest

Could it be because they are a dying breed?

tantrik_indian's picture
tantrik_indian
953 pencils

Pandas do look kinda forlorn. Somehow, the product and message don't match.

~~this paranoid survived!~~

blacksmurf's picture
blacksmurf
200 pencils

this is terrible...ouch

easy to say "art director".

mitchelle2child's picture
mitchelle2child
87 pencils

Outstanding!

Guest's picture
Guest

nice but he looks like sleepy. Trihan

palls's picture
palls
164 pencils

simply great

"selling is advertisment"

Guest's picture
Guest

at first i thought it was a Rorschach thing!

Guest's picture
Guest

the panda looks sleepy too. i seriously thought it was an ad saying - "feeling sleepy on the road? have no fear, our wheels are here!"
*now i'm totally confused.
- jean

energio's picture
energio
22 pencils

Pirelli: like pandas it will expire if it persist in ADV like that. Remember this great one? http://www.cs.nott.ac.uk/~hla/HTF/HTFIV/rs.jpg

Guest's picture
Guest

Simple & the Best

Guest's picture
Guest

Oh, come on stupid burnetter child!
Don't support your little fake ad.

Guest's picture
Guest

nice concept, great execution.
well done.

Guest's picture
Guest

Boring fake ad from a students session.
yawn.

Guest's picture
Guest

How sad.

Guest's picture
Guest

nice but need little more work in art direction side

Guest's picture
Guest

Independiente del aviso, encuentro que acá se habla mucha estupidez... lamentablemente.

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