Pirelli: Panda
Cinturato P4 and P6. There's nothing eco-friendlier on the road.
Advertising Agency: Leo Burnett, Milan, Italy
Creative Directors: Enrico Dorizza, Sergio Rodriguez
Art Director: Roberto Piazza
Copywriter: Matteo Lazzarini
Published: October 2008
28 Comments
Nice, but don't you think that the panda is looking sad?
www.vamosfalarmal.com.br
s. u r right.
@mbi
they could´t find a "mad" tire.
yes, he's sad because he doesn't have a pair of wheels
--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor
Ok.
Is Pirelli extinguishing?
very bed and seen so many times.
He's sad because the ad is sad...
Eco-friendly? Ok, tell me why in the baseline. Sorry but Pirelli logo is not enough to explane this product plus.
havent't you heard? panda's now come stock with pirelli diablo supercorsa pro's :P
the whole panda as a symbol for nature is getting tiresome.
truely its a good ad, in the contex of eco friendly
the concept is nice but the art is at an early stage, this could have been taken to a better result
| Everartz |
excellent idea. good execution. the thing is why should panda look always sad.
@mbi
Could it be because they are a dying breed?
Pandas do look kinda forlorn. Somehow, the product and message don't match.
~~this paranoid survived!~~
this is terrible...ouch
easy to say "art director".
Outstanding!
nice but he looks like sleepy. Trihan
simply great
"which sells the product are the ads"
at first i thought it was a Rorschach thing!
the panda looks sleepy too. i seriously thought it was an ad saying - "feeling sleepy on the road? have no fear, our wheels are here!"
*now i'm totally confused.
- jean
Pirelli: like pandas it will expire if it persist in ADV like that. Remember this great one? http://www.cs.nott.ac.uk/~hla/HTF/HTFIV/rs.jpg
Simple & the Best
Oh, come on stupid burnetter child!
Don't support your little fake ad.
nice concept, great execution.
well done.
Boring fake ad from a students session.
yawn.
How sad.
nice but need little more work in art direction side
Independiente del aviso, encuentro que acá se habla mucha estupidez... lamentablemente.