Crash, 2

July 2010

Print advertisment created by Miami Ad School, Brazil for Pioneer, within the category: Electronics, Technology.

Crash with joy.

Advertising School: Miami Ad School, Brazil
Art Director: Ilan Orengel
Copywriter: Mauricio Bouzon

Comments (27)

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Highest Rated

kanogt500's picture
Activity Score 14 can do it better!

Cube's picture
Activity Score 458


Hiperion's picture
Activity Score 3138

I love this execution and I love risk, but this is too much.

Guest's picture

bad photoshop..

Guest's picture

Sorry, but what is wrong with the PS skills?

Validate your comment with a bit more detail.

Your statement is not critical, just a put-down.

ScottaY's picture
Activity Score 36

The shadow of the trees and the one fallen down is the same. The shadow would be different normally.
The uprooted tree doesn't really look convincing, and the addition of clouds is just unnecessary.
Btw im not the same dude who commented earlier.

pez's picture
Activity Score 1804

Execution is really good, but there's no benefit in buying an audio system that will make you crash and destroy your car (and maybe your life)...

Guest's picture

I agree!

Guest's picture

very wong ad

Guest's picture

Lost in translation.

benihana77's picture
Activity Score 86

The execution is pretty poor (especially that fallen tree). The concept? Sheesh. I get it, sure, but there are probably a 100 different directions this could have taken that didn't involve crashing as the end result.

Why not "Get Lost with joy," with a car just wondering around in some random place, jamming away to the speakers?

This was just ill-conceived.


silversurfer's picture
Activity Score 53

This isn't a car crash, it's a train wreck.

CUTIEPIE's picture
Activity Score 347

Lesson one: negative situation should not be involved with the benefits of the product, unless you are trying to get people not to buy it!!! Teachers pleeeeeez! ;)

Guest's picture

I wolud never get a product that makes me crash :S This is creativity with out a clear objective.

Guest's picture

This is incredible. Thank you guys.

Guest's picture

Guys. Come on. You crash 'cause you are singing a lot (good speakers). This is really cool stuff. Congrats.

Guest's picture

i think its very creative but It is scaring for consumers

Guest's picture

It could be the Drunk Don't Drive ads.

Guest's picture

Think at this as a very targeted ad

Bahamut's picture
Activity Score 105

Clouds are way too much, looks like something is on fire. If you think of it, they are too close to the ground to be clouds, its more like fog. And yes, at the end it could have been anything else but crashing. You don´t really get a beneffit out of the product… Not good, sorry, keep thinkin´.

maranca82's picture
Activity Score 422

I agree with Benihana. Simply horrible, and horrifying at that.

Would this ad make you want to buy the product? Please ask yourself that question before producing your next ad. Thanks.

Adaddicted's picture
Activity Score 3435

OK, did anyone notice that this is from an ad school?
But as Pez said there is no benefit in buying something that kills!


Dulkimso_Photo's picture
Activity Score 29

wow amazing..

Billoughsby's picture
Activity Score 5142

Yeah, I'm tired of every guy with a computer attacking the caliber of Photoshop work (or retouching, as they call it).

That said, I am appalled, too, at the joke made of impaired attention-span drivers who glut our roads and kill thousands of people a year. I'll think of Pioneer next time I hear about a fatal pedestrian plow-down or a tractor-trailer turning a car with a family in it into a fireball rising 80 feet into the sky. Definitely not funny.

That's it.

Guest's picture

1º You should have more fun, it's just a joke, a way to think, a school work

2º Stop to talk about photoshop skills, shadows, light or fire effects, we supposedly should be talking here about ideas.

Ensamblador's picture
Activity Score 239

Completely out of focus

divs2's picture
Activity Score 16!

kanogt500's picture
Activity Score 14 can do it better!