Pioneer: Crash, 2

Crash with joy.

Advertising School: Miami Ad School, Brazil
Art Director: Ilan Orengel
Copywriter: Mauricio Bouzon

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27 comments

Cube's picture
Cube
458 pencils

ugh...

Hiperion's picture
Hiperion
3138 pencils

I love this execution and I love risk, but this is too much.

Guest's picture
Guest

bad photoshop..

Guest's picture
Guest

Sorry, but what is wrong with the PS skills?

Validate your comment with a bit more detail.

Your statement is not critical, just a put-down.

ScottaY's picture
ScottaY
36 pencils

The shadow of the trees and the one fallen down is the same. The shadow would be different normally.
The uprooted tree doesn't really look convincing, and the addition of clouds is just unnecessary.
Btw im not the same dude who commented earlier.

pez's picture
pez
1723 pencils

Execution is really good, but there's no benefit in buying an audio system that will make you crash and destroy your car (and maybe your life)...

Guest's picture
Guest

I agree!

Guest's picture
Guest

very wong ad

Guest's picture
Guest

Lost in translation.

benihana77's picture
benihana77
86 pencils

The execution is pretty poor (especially that fallen tree). The concept? Sheesh. I get it, sure, but there are probably a 100 different directions this could have taken that didn't involve crashing as the end result.

Why not "Get Lost with joy," with a car just wondering around in some random place, jamming away to the speakers?

This was just ill-conceived.

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http://benpaddockdesign.com/ihadathought/
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silversurfer's picture
silversurfer
53 pencils

This isn't a car crash, it's a train wreck.

CUTIEPIE's picture
CUTIEPIE
347 pencils

Lesson one: negative situation should not be involved with the benefits of the product, unless you are trying to get people not to buy it!!! Teachers pleeeeeez! ;)

Guest's picture
Guest

I wolud never get a product that makes me crash :S This is creativity with out a clear objective.

Guest's picture
Guest

This is incredible. Thank you guys.

Guest's picture
Guest

Guys. Come on. You crash 'cause you are singing a lot (good speakers). This is really cool stuff. Congrats.

Guest's picture
Guest

i think its very creative but It is scaring for consumers

Guest's picture
Guest

It could be the Drunk Don't Drive ads.

Guest's picture
Guest

Think at this as a very targeted ad

Bahamut's picture
Bahamut
105 pencils

Clouds are way too much, looks like something is on fire. If you think of it, they are too close to the ground to be clouds, its more like fog. And yes, at the end it could have been anything else but crashing. You don´t really get a beneffit out of the product… Not good, sorry, keep thinkin´.

maranca82's picture
maranca82
423 pencils

I agree with Benihana. Simply horrible, and horrifying at that.

Would this ad make you want to buy the product? Please ask yourself that question before producing your next ad. Thanks.

Adaddicted's picture
Adaddicted
3435 pencils

OK, did anyone notice that this is from an ad school?
But as Pez said there is no benefit in buying something that kills!

withalltherespects

Dulkimso_Photo's picture
Dulkimso_Photo
29 pencils

wow amazing..

Billoughsby's picture
Billoughsby
5091 pencils

Yeah, I'm tired of every guy with a computer attacking the caliber of Photoshop work (or retouching, as they call it).

That said, I am appalled, too, at the joke made of impaired attention-span drivers who glut our roads and kill thousands of people a year. I'll think of Pioneer next time I hear about a fatal pedestrian plow-down or a tractor-trailer turning a car with a family in it into a fireball rising 80 feet into the sky. Definitely not funny.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

1º You should have more fun, it's just a joke, a way to think, a school work

2º Stop to talk about photoshop skills, shadows, light or fire effects, we supposedly should be talking here about ideas.

Ensamblador's picture
Ensamblador
237 pencils

Completely out of focus

divs2's picture
divs2
16 pencils

...no!

kanogt500's picture
kanogt500
14 pencils

Pioneer..you can do it better!

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