Pioneer: Airbag

Breaking the 180db sound barrier.

Advertising Agency: BPG The Big Idea, Dubai, UAE
Creative Director / Copywriter: Thomas Fernandes
Art Director: Gopakumar M
Illustrator: Samir Padwal
Photographer: Kundan Raut

February 2008


Pogi5's picture
253 pencils

This idea has been done before with far better execution by a Singaporean agency whose name escapes me at the moment. Ironically, it was also for pioneer. The visual they used was an empty parking spot with broken glass all over the place.

Back to the drawing board!

phoamcor's picture
1284 pencils

The subwoofer is so powerful it sets off your airbag? How stupid.

jynx's picture
2 pencils

Now we can either have airbags or this subwoofer in our car. Have both and you end up putting together your bags the whole day. The music has already lost its sound.

icanlan's picture
52 pencils

old idea,but also good.

funky_frogii's picture
2536 pencils

nice pogi5 said..the older one was much better..i agree

Infected by a virus called CREATIVE | "And ya I Love Everything" |

bakhandurand's picture
19 pencils

why would ur music be cranked when ur not in ur night... stupid

Don Rapper's picture
Don Rapper
223 pencils

why not give a constructive critic?? whats the matter with you?

a2o's picture
139 pencils

No Soul...

Focus boss... Focus

Abra Cadabra's picture
Abra Cadabra
102 pencils

Looks like an egg driving a car.

palmer's picture
26 pencils

i saw

Saatchi Makak's picture
Saatchi Makak
246 pencils


Guest's picture

good one because air bag is very strong

kanogt500's picture
14 pencils

the punch that the sound makes can make your central car computer think you crash, i like the idea because i like car audio but for other people this ad is awfull

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