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Agency: 
Published/Aired: 
September 2010
Description: 

It's not a sign I almost died, it's a sign I survived.
Together we're stronger.
Buy Pink Ribbon Magazine 2010

Advertising Agency: Grey, Amsterdam, The Netherlands
Creative Directors: Colin Lamberton, Seyoan Vela
Copywriter: Pieter van den Heuvel
Art Director: Phoebe Dawson
Digital Director: Oscar Asmoarp
Account team: Catherine Dijkstra
Digital Producer: Tim Sadjak

Comments (18)

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Highest Rated

AssassinX's picture
AssassinX
Activity Score 1329

Shockvertising is back.

Really love this one. Strong copy + strong visual. Amazing work

Guest's picture
Guest

I found this image to be very shocking. A+ for the impact factor.

tiiozed's picture
tiiozed
Activity Score 54

oi

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

What a bravery it takes to be on a photoshoot like that.

atb2005's picture
atb2005
Activity Score 13561

Did it occur to you that perhaps her breast has been digitally removed? I read in the credits digital producer, etc.

Guest's picture
Guest

No, its unretouched. Tim was digital producer for the online work (not shown here)

tiiozed's picture
tiiozed
Activity Score 54

oi como vc esta?

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Highly doubtful.

dreadboy's picture
dreadboy
Activity Score 413

not at all doubtful. Since you mentioned it so - I can detail a bit about her left side being a little messed up in post production. leaving the 'shopped/not 'shopped' wagon - I`ll give it an 8 for the beautiful copy and strong visual.

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

tiiozed's picture
tiiozed
Activity Score 54

como vc esta ta tudo bem?

tiiozed's picture
tiiozed
Activity Score 54

capa muito legal

tiiozed's picture
tiiozed
Activity Score 54

oi tudo bem?

tiiozed's picture
tiiozed
Activity Score 54

como vai

ie06gg's picture
ie06gg
Activity Score 132

A positive message for people with cancer and especially in the breast area because it covers one of their greatest fear.

It's easier to criticize than to create.

tiiozed's picture
tiiozed
Activity Score 54

iiii

silvi's picture
silvi
Activity Score 4172

Great great piece. Brave and strong.

Guest's picture
Guest

This is great imagery.
it's amazing the creative team had a chance to use their skills at full force here.
Hospitals or other organizations think it too risky talking about or even implying that women have boobs
(even in breast cancer ads) but come on, it's breast cancer why do we have to sensor what happens?
This is also geared toward an appropriate audience.....young women (a certain desensitized genre)
who get breast cancer regenerate cancer cells faster than the usual target audience for these ads (35-50)
and there's been a need to tell it like it is.

AssassinX's picture
AssassinX
Activity Score 1329

Shockvertising is back.

Really love this one. Strong copy + strong visual. Amazing work

tiiozed's picture
tiiozed
Activity Score 54

ola axei muito legal

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