Pink Ribbon: Survived

It's not a sign I almost died, it's a sign I survived.
Together we're stronger.
Buy Pink Ribbon Magazine 2010

Advertising Agency: Grey, Amsterdam, The Netherlands
Creative Directors: Colin Lamberton, Seyoan Vela
Copywriter: Pieter van den Heuvel
Art Director: Phoebe Dawson
Digital Director: Oscar Asmoarp
Account team: Catherine Dijkstra
Digital Producer: Tim Sadjak


Guest's picture

I found this image to be very shocking. A+ for the impact factor.

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

What a bravery it takes to be on a photoshoot like that.

atb2005's picture
13567 pencils

Did it occur to you that perhaps her breast has been digitally removed? I read in the credits digital producer, etc.

Guest's picture

No, its unretouched. Tim was digital producer for the online work (not shown here)

thedesignaddict's picture
5415 pencils

Highly doubtful.

dreadboy's picture
413 pencils

not at all doubtful. Since you mentioned it so - I can detail a bit about her left side being a little messed up in post production. leaving the 'shopped/not 'shopped' wagon - I`ll give it an 8 for the beautiful copy and strong visual.

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

ie06gg's picture
132 pencils

A positive message for people with cancer and especially in the breast area because it covers one of their greatest fear.

It's easier to criticize than to create.

silvi's picture
4172 pencils

Great great piece. Brave and strong.

Guest's picture

This is great imagery.
it's amazing the creative team had a chance to use their skills at full force here.
Hospitals or other organizations think it too risky talking about or even implying that women have boobs
(even in breast cancer ads) but come on, it's breast cancer why do we have to sensor what happens?
This is also geared toward an appropriate audience.....young women (a certain desensitized genre)
who get breast cancer regenerate cancer cells faster than the usual target audience for these ads (35-50)
and there's been a need to tell it like it is.

AssassinX's picture
1329 pencils

Shockvertising is back.

Really love this one. Strong copy + strong visual. Amazing work

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