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Pink Ribbon Magazine: Circle of life, Old

Pink Ribbon Magazine: Circle of life, Old
Your rating: None Average: 7.9 (38 votes)

Breast cancer unites all women and the same should be true for the fight against it.

Advertising Agency: Grey Amsterdam, The Netherlands
Copywriter / Art Director: Pieter van den Heuvel
Art Director: Ecco Vos
Designer: Phoebe Dawson
Strategy Director: Martijn Benschop
Account team: Silvia Lenberger, Eva Cortenbach
Art Buyer: Anita Hammer
Executive Creative Directors: Colin Lamberton & Seyoan Vela
Photographer: Rankin

11 Comments

mikeelrapido's picture 1943 pencils
mikeelrapido | Mon, 2009-09-28 09:27

Nice idea with the text.

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everartz's picture 7590 pencils
everartz | Mon, 2009-09-28 16:53
8

something really from the heart.. really good copy... :)

| Everartz |

Guest's picture
Guest | Tue, 2009-09-29 04:33

brilliant ! brilliant idea and perfect copy..

Notorious's picture 628 pencils
Notorious | Tue, 2009-09-29 05:32

hate this one, but love the tits though

outsmart me, if you can

soms's picture 383 pencils
soms | Tue, 2009-09-29 14:28

brilliant copy & Idea also

ss

Guest's picture
Guest | Tue, 2009-09-29 15:23

cheap idea. just using nice pair of boobs for mediocre copy and no idea.

Guest's picture
Guest | Wed, 2009-09-30 11:15

Well I guess if you can't make it shine make it rhyme. Nice idea, not particularly well executed. May have been much nicer written on the skin. Or would that have induced cancer and I've completely missed the point?

Memetic's picture 144 pencils
Memetic | Tue, 2009-10-06 07:13

I like the types on this campaign.

Guest's picture
Guest | Sun, 2009-10-25 04:02

very fresh approach. excellent copywriting and art as it needs to be. people who dont like this campaign are obviously not your target audience. well i am and i absolutely love it.

Guest's picture
Guest | Tue, 2009-11-03 04:53

cant believe im lookin at a 60 year old!

xam's picture 51 pencils
xam | Wed, 2009-12-23 07:44
8

good copywriter

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