Pink Ribbon Magazine: Circle of life, Old

Breast cancer unites all women and the same should be true for the fight against it.

Advertising Agency: Grey Amsterdam, The Netherlands
Copywriter / Art Director: Pieter van den Heuvel
Art Director: Ecco Vos
Designer: Phoebe Dawson
Strategy Director: Martijn Benschop
Account team: Silvia Lenberger, Eva Cortenbach
Art Buyer: Anita Hammer
Executive Creative Directors: Colin Lamberton & Seyoan Vela
Photographer: Rankin

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mikeelrapido's picture
1929 pencils

Nice idea with the text.


everartz's picture
7611 pencils

something really from the heart.. really good copy... :)

| Everartz |

Guest's picture

brilliant ! brilliant idea and perfect copy..

Notorious's picture
631 pencils

hate this one, but love the tits though

outsmart me, if you can

soms's picture
377 pencils

brilliant copy & Idea also


Guest's picture

cheap idea. just using nice pair of boobs for mediocre copy and no idea.

Guest's picture

Well I guess if you can't make it shine make it rhyme. Nice idea, not particularly well executed. May have been much nicer written on the skin. Or would that have induced cancer and I've completely missed the point?

Memetic's picture
150 pencils

I like the types on this campaign.

Guest's picture

very fresh approach. excellent copywriting and art as it needs to be. people who dont like this campaign are obviously not your target audience. well i am and i absolutely love it.

Guest's picture

cant believe im lookin at a 60 year old!

xam's picture
51 pencils

good copywriter

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