Pink Ribbon Magazine: Circle of life, Hero

Breast cancer unites all women and the same should be true for the fight against it.

Advertising Agency: Grey Amsterdam, The Netherlands
Copywriter / Art Director: Pieter van den Heuvel
Art Director: Ecco Vos
Designer: Phoebe Dawson
Strategy Director: Martijn Benschop
Account team: Silvia Lenberger, Eva Cortenbach
Art Buyer: Anita Hammer
Executive Creative Directors: Colin Lamberton & Seyoan Vela
Photographer: Rankin

23 comments

mikeelrapido's picture
mikeelrapido
1929 pencils

This one is the best of 3 different executions

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http://www.facebook.com/sexinads
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lucdesaulniers's picture
lucdesaulniers
1147 pencils

Wonder why...,

Notorious's picture
Notorious
631 pencils

cuz the copy here rocks moron

outsmart me, if you can

Guest's picture
Guest

and the best rack, joto

deacotrim's picture
deacotrim
75 pencils

like the approach.

andrea cotrim
www.andreacotrim.com

Guest's picture
Guest

Love this campaign. The copy and art direction is so fantastic that I don't even feel guilty having woman's breasts on my screen at work. Bravo!

xtianwilliams's picture
xtianwilliams
60 pencils

Love this campaign. The art direction and copy are so fantastic that I'm not even worried about having woman's breasts on my screen while I'm at work. Bravo

talkingisfree's picture
talkingisfree
2620 pencils

Best of the series. Great campaign.

tirthomitro's picture
tirthomitro
2764 pencils

limerick-ish copy takes away the otherwise cold, non-erotic shots'
that actually takes the campaign forward...
what say guys??

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

Hay que votar el anuncio o las tetas?

federo's picture
federo
781 pencils

nice campaign
but
I
love this tits

Tuxi's picture
Tuxi
9 pencils

I agree this is the best of the 3,
Beautiful Work

Guest's picture
Guest

the text works really well with all 3. i love how you used diffrent age groups and you fitted the writing style to their ages. nice work!

Guest's picture
Guest

Hate it.

Lemme guess. The art director is a guy?

Guest's picture
Guest

extremely sensitive. I love it

rolling.stone's picture
rolling.stone
2740 pencils

Excellent copy in this one

Certainly Best of the Bunch

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~ Quite obviously, I have gathered no moss ! ~

Notorious's picture
Notorious
631 pencils

i love this shit
ofcorse its only the nipples what i like
grey - nexx time, we want a pussy close up

outsmart me, if you can

Guest's picture
Guest

same concept a TWIX no?

Guest's picture
Guest

Every once in a while, someone in our business gets it right. The writer especially deserves full marks for this campaign. Well done.

Guest's picture
Guest

come on guys. the copy sucks, there is no idea. just shock value seeing a pair of nice boobs...the only reason you read the "brilliant" copy easy advertising.

Guest's picture
Guest

Breast cancer campaigns are more than often naive or dramatic in a too cheesy way. This one has the 100 % perfect tone. I belong to the target group of bc itself by experience and I just love this approach.

Juan Cabral's picture
Juan Cabral
709 pencils

Very pretty, but just that.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

atb2005's picture
atb2005
13567 pencils

Guys, please keep your dirty "tits" humor to yourself. This is not some porno campaign. Love the copy!

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