Pink Ribbon Magazine: Circle of life, Hero
Breast cancer unites all women and the same should be true for the fight against it.
Advertising Agency: Grey Amsterdam, The Netherlands
Copywriter / Art Director: Pieter van den Heuvel
Art Director: Ecco Vos
Designer: Phoebe Dawson
Strategy Director: Martijn Benschop
Account team: Silvia Lenberger, Eva Cortenbach
Art Buyer: Anita Hammer
Executive Creative Directors: Colin Lamberton & Seyoan Vela
Photographer: Rankin
Comments
This one is the best of 3 different executions
<--------SexInAds-------->
http://sexinads.tumblr.com
Wonder why...,
cuz the copy here rocks moron
outsmart me, if you can
and the best rack, joto
like the approach.
andrea cotrim
www.andreacotrim.com
I like the 2nd copy the best but all of them are great. Excellent work, Pieter!
Love this campaign. The copy and art direction is so fantastic that I don't even feel guilty having woman's breasts on my screen at work. Bravo!
Love this campaign. The art direction and copy are so fantastic that I'm not even worried about having woman's breasts on my screen while I'm at work. Bravo
Best of the series. Great campaign.
limerick-ish copy takes away the otherwise cold, non-erotic shots'
that actually takes the campaign forward...
what say guys??
Hay que votar el anuncio o las tetas?
nice campaign
but
I
love this tits
I agree this is the best of the 3,
Beautiful Work
the text works really well with all 3. i love how you used diffrent age groups and you fitted the writing style to their ages. nice work!
Hate it.
Lemme guess. The art director is a guy?
extremely sensitive. I love it
Excellent copy in this one
Certainly Best of the Bunch
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~ Quite obviously, I have gathered no moss ! ~
i love this shit
ofcorse its only the nipples what i like
grey - nexx time, we want a pussy close up
outsmart me, if you can
same concept a TWIX no?
Every once in a while, someone in our business gets it right. The writer especially deserves full marks for this campaign. Well done.
come on guys. the copy sucks, there is no idea. just shock value seeing a pair of nice boobs...the only reason you read the "brilliant" copy easy advertising.
If you think this copy sucks, I would love to see your "brilliant" copies. Seriously. Set a new standard for the blind masses here.
Breasts are long time friends (since they were born) and they don't want to loose each other... I would call this an idea. I guess it's you who is fixated too much on the visual so you miss the idea.
Breast cancer campaigns are more than often naive or dramatic in a too cheesy way. This one has the 100 % perfect tone. I belong to the target group of bc itself by experience and I just love this approach.
Very pretty, but just that.
***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
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