Pink Ribbon Magazine: Circle of life, Hero

Breast cancer unites all women and the same should be true for the fight against it.

Advertising Agency: Grey Amsterdam, The Netherlands
Copywriter / Art Director: Pieter van den Heuvel
Art Director: Ecco Vos
Designer: Phoebe Dawson
Strategy Director: Martijn Benschop
Account team: Silvia Lenberger, Eva Cortenbach
Art Buyer: Anita Hammer
Executive Creative Directors: Colin Lamberton & Seyoan Vela
Photographer: Rankin


mikeelrapido's picture
1929 pencils

This one is the best of 3 different executions


lucdesaulniers's picture
1145 pencils

Wonder why...,

Notorious's picture
631 pencils

cuz the copy here rocks moron

outsmart me, if you can

Guest's picture

and the best rack, joto

deacotrim's picture
75 pencils

like the approach.

andrea cotrim

Guest's picture

Love this campaign. The copy and art direction is so fantastic that I don't even feel guilty having woman's breasts on my screen at work. Bravo!

xtianwilliams's picture
60 pencils

Love this campaign. The art direction and copy are so fantastic that I'm not even worried about having woman's breasts on my screen while I'm at work. Bravo

talkingisfree's picture
2657 pencils

Best of the series. Great campaign.

tirthomitro's picture
2764 pencils

limerick-ish copy takes away the otherwise cold, non-erotic shots'
that actually takes the campaign forward...
what say guys??

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

Hay que votar el anuncio o las tetas?

federo's picture
781 pencils

nice campaign
love this tits

Tuxi's picture
9 pencils

I agree this is the best of the 3,
Beautiful Work

Guest's picture

the text works really well with all 3. i love how you used diffrent age groups and you fitted the writing style to their ages. nice work!

Guest's picture

Hate it.

Lemme guess. The art director is a guy?

Guest's picture

extremely sensitive. I love it

rolling.stone's picture
2740 pencils

Excellent copy in this one

Certainly Best of the Bunch


~ Quite obviously, I have gathered no moss ! ~

Notorious's picture
631 pencils

i love this shit
ofcorse its only the nipples what i like
grey - nexx time, we want a pussy close up

outsmart me, if you can

Guest's picture

same concept a TWIX no?

Guest's picture

Every once in a while, someone in our business gets it right. The writer especially deserves full marks for this campaign. Well done.

Guest's picture

come on guys. the copy sucks, there is no idea. just shock value seeing a pair of nice boobs...the only reason you read the "brilliant" copy easy advertising.

Guest's picture

Breast cancer campaigns are more than often naive or dramatic in a too cheesy way. This one has the 100 % perfect tone. I belong to the target group of bc itself by experience and I just love this approach.

Juan Cabral's picture
Juan Cabral
709 pencils

Very pretty, but just that.

Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

atb2005's picture
13567 pencils

Guys, please keep your dirty "tits" humor to yourself. This is not some porno campaign. Love the copy!

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