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Agency: 
Published/Aired: 
August 2008
1153
Description: 

Print advertisment created by DDB, New Zealand for Pink Batts, within the category: Industrial, Agriculture.

Keeps you snug.

Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Art Director: James Conner
Copywriter: Christie Cooper
Photographer: Rory Carter
Retoucher: Gordon Moir, The Lounge

Comments (8)

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eugenius's picture
eugenius
Activity Score 396

Done by Malaysia DIGI TVC (yellow man)

http://www.youtube.com/watch?v=Tg8kdalRdko&feature=related

BoniS's picture
BoniS
Activity Score 87

Eunotsogenius ... both campaigns are totally different.

elgrecones's picture
elgrecones
Activity Score 323

tottaly agree with u man...

Somepeople just hang in here to say that something had been done without any arguments...

totally diferent concepts ... both works for me...

adsux's picture
adsux
Activity Score 50

what is this?

eugenius's picture
eugenius
Activity Score 396

Sorry boobynis... It is different, One is print and one is TVC.

manga's picture
manga
Activity Score 111

it works.

hollywood's picture
hollywood
Activity Score 103

Yeah I just saw that Malaysian spot. Just when you think the advertising in south-east asia couldn't get any cheesier...

Funny one this campaign. While personifying your product/brand/benefit isn't new, DDB have managed to keep the tone of the Pink Batts stuff nice and subtle (esp. in the TV). They've brought a (dare I say it) warmth to the idea that makes you smile, whether you're in advertising or not. They're a classy bunch.

FULLYLOADED's picture
FULLYLOADED
Activity Score 83

These are very nicely shot. The TVC to go with this is flawless also. Nice work DDB.

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